Chapter 2 Flashcards
(42 cards)
Managerial and Financial Analysis
ECONOMIC ENVIRONMENT
environment.
The economic environment refers to external factors and the broader economic trends that can
impact a business. Economic environment can be classified into microeconomic and macroeconomic
Economics Defle eonom
Eonomy and the Business Perspective
Microeconomics Dne
Tie the study of how to allocate scare resources to satisfy potentially unlimited wants. The subject
of economics might be split into:
CHAPTER 2
Micro means small. It deals with the behaviour of an individual and a firm. e4 demand
supp
Macroeconomics Deine macroeconomjs
Real
Prosperity
Recoveny+
lohat S eo nomil
Macro means large. It is a study of economy as a whole. It is concerned with national income
economic growth
rate ofinflat ion
INDICATORS OF PHASES OF ECONOMIC / BUSINESS CYCLE
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The focus of this chapter is macro-economic factors that are analysed on the basis of economic
indicators.
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