chapter 2 competitiveness, strategic planning and productivity Flashcards
(42 cards)
what does competitiveness mean
how does an organization meets the needs and wants of a consumer compared to other companys
what does competitiveness depend on
capabilities and performance
what is apart of the key purchasing criteria
price
quality
variety
timeliness
what is price in key purchasing criteria
amount consumer pays for a good or serice if all other factors are equal customers will choose good or service with lowest price
what is quality in key purchasing criteria
material, design, customer service and innovation of the good or service
what is variety in key purchasing criteria
choice of options to customers, the more variety the more range of customers well have
what is timeliness apart of key purchasing criteria
availibility of goods and services to customer when needed
ex an order being delivered on time
what are the 2 categories of purchasing criteria for customers
order qualifiers
order winniers
what are order qualifiers
minimum standards of acceptibility for purchase, consider purchasing it
what are order winners
create perception of being better then competition
allow product to be purchased
what are competitive priorities
when an organizations emphasizes on of the key purchasing criterias in their operations
what is strategic planning
looks at how organizations comepete and their stengths and weaknesses to take advanatge of their core competencies
what are core comeptencies in strategic planning
special aspects to an organization that gives them a competitive edge over other companies
how can using the SWOT analysis in scanning the environment
helps us link organizational and operational strategy
how do we formulate a strategic plan
senior managers will have to do a environmental scan of the environmnet using a SWOT analysis
are strengths and weaknesses internally or externally operated and who evalutes them
they have an internal focus and are evaluted by operations people
are threats and oppurtunities externally or internally focused who evaluates them
externally focused and are evaluted by marketing people
what is a supply chain strategy
strategy so company can achieve supply chain goals and be competitive
who is apart of supply chain
suppliers, distributors and customers
what typs of supply chain strategies are there
responsive/ agile
lean supply chain
near sourcing
what is a responsive/ agile supply chain
flexible supply chain that can respond to changes quickly in volume or demand
what is lean supply chain
focused on eliminating any steps that arent required to improve efficicency
what is near sourcing
using nearby suppliers shortens supply chain reducing trasnportation time and costs, reducing supply chain inventory and reduce disruptions
what are the 2 parts to global strategy
where parts and products are made or where services such as customer support is done and where products or services are sold