Chapter 2: Content Production

Question 1

Evergreen content

Answer 1

-content designed to be relevant and benefical over the long term
**goal: drive traffic for years

Question 2

Repurposing content

Answer 2

also known as “content recycling” is the practice of reusing all or elements of exisiting content in order to expand that contents reach
-ex. new format = blog –> inforgraphic

Question 3

deritvative content

Answer 3

-moderate effort
-taking peices of info from content reasearch and transforming them in derivative pieces such as podcasts or blog posts

Question 4

core content

Answer 4

-high effort & rare
-essential peice of content that is essential to the business (website)

Question 5

anchor content

Answer 5

-content that helps you stand out from the crowd
-drives huge amount of traffic

Question 6

content pillar

Answer 6

-piece of content on a specific theme that can be broken down into many derivative sections

Question 7

landing page

Answer 7

offer + form - distractions = landing page
-standalone weg page; captures info from contacts in exchange for something of value

Question 8

facet

Question 9

newsjacking

Answer 9

practice of aligning a brand with a current event in attempt to create media attention and boosts’ brand exposure

Question 10

content calendar

Answer 10

also known as editiorial calender
-written scheudle of when and where you plan to publish upcoming content