Chapter 2: Corporate Entrepreneurship

Question 1

SUCCESS

Answer 1

ENTREPRENEUR : The firm’s success
PROFESSIONAL MGMT: Their career

Question 2

FAILURE

Answer 2

ENTREPRENEUR : Not afraid to fail
PROFESSIONAL MGMT: Failure is not an option

Question 3

LEADERSHIP

Answer 3

ENTREPRENEUR : Lead by Example
PROFESSIONAL MGMT: Entitlement (Fancy car, fancy office, etc.)

Question 4

OPPORTUNITY

Answer 4

ENTREPRENEUR : Has to scan the horizon
PROFESSIONAL MGMT: Increase market share, only money based $

Question 5

RISK TOLERANCE

Answer 5

ENTREPRENEUR : Challenges, Risks
PROFESSIONAL MGMT: To be avoided

Question 6

CREATIVITY / SELF-RELIANCE

Answer 6

ENTREPRENEUR : Lack of trust
PROFESSIONAL MGMT: Growth, efficiency and advocacy

Question 7

MOTIVATION

Answer 7

ENTREPRENEUR : # of challenges resolved
PROFESSIONAL MGMT: Result oriented

Question 8

Idea –> Opportunity

Answer 8

IDEA
- Solving a problem
- Observes a trend
- Identify market gap (needs / wants)

OPPORTUNITY
- Addresses customer’s need / want
- Has medium to long-term potential
- Scalability

Question 9

4 characteristics for opportunity recognition

Answer 9

1) Timeliness
2) Durability
3) Attractive Revenue Stream
4) Customer-centricity