Chapter 2. give them the fish, not the rod

Question 1

a good restaurant does what

Answer 1

Gives you a well cooked meal, meanwhile a bad restaurant shows you how hard it is to cook the meal

Question 2

Don’t sell a Service, sell an emotion

Answer 2

Instead of Selling a horse ride, sell a Mind blowing escape that will leave you breathless.

Question 3

where do ideas for micro business come from

Answer 3

inefficiency in marketplace
new tech or opportunity
spin-offs/side projects

Question 4

how to value an idea

Answer 4

1. how would i get paid with this idea
2. how much would i get paid with idea
3. is there a way i could get paid more than once

Question 5

What does value mean

Answer 5

To help people

Question 6

Value relates to emotion

Answer 6

So instead of selling key features, we a powerful description, sell a core benefit not a boring feature

Question 7

uncover hidden needs

Answer 7

Some people say they want something but in reality they’ll want something else. So give them what they really want

Question 8

how to make your customer a hero

Answer 8

sell customers something that makes them so useful that they can be considered heros

Question 9

Sell what people buy

Answer 9

People don’t want to know behind the scenes
they want the Finished result
eg. No one cares about coding, they just want the app.

Question 10

People will buy if something is…

Answer 10

Well packaged

Question 11

Step one of starting now

Answer 11

Decide on a product or service

Question 12

step two of starting now

Answer 12

set up a website

Question 13

step three of starting now

Answer 13

develop an offer

Question 14

step four of starting now

Answer 14

ensure you have a way to get paid

Question 15

step five of starting now

Answer 15

announce your offer to the world

Question 16

step six of starting now

Answer 16

learn the past 5 steps rinse and repeat.

Question 17

important tasks for businesses

Answer 17

•Can you contact your customer list with a special offer or
incentive?
•Can you introduce a new product or service to complement your
existing portfolio?
•If you’re a coach or consultant, can you offer a special deal for
clients who prepay?
•Is there a new way you can attract subscribers, clients, or
customers?

Question 18

business column, of more

Answer 18

Love, Money, Acceptance, and free time

Question 19

business column of less

Answer 19

stress, conflict, hassle, uncertainty

Question 20

Key points for chapter2

Answer 20

• Value means “helping people.” Our unexpected entrepreneurs dis-
covered that when they focused on providing value above all else,
their businesses were successful.
Give people what they really want, not just what you think they should
have. Give them the fish!
• The more you can market a core benefit instead of a list of features,
the easier it will be to profit from your idea. Core benefits usually
relate to emotional needs more than physical needs.
• Most people want more of some things (money, love, attention) and
less of other things (stress, anxiety, debt). Always focus on what you
can add or take away to improve someone’s life . . . and then prepare
to get paid