Chapter 2 The Channel Participants Flashcards
What are the 3 basic divisions of the Marketing Channel?
- Producers or Manufacturers, Intermediaries, and Final users.
What are Negotiatory functions?
- buying, selling, and transferring title
Independent businesses that assist producers and manufacturers (and final users) in the performance of negotiatory functions and other distribution tasks?
- Intermediaries or middlemen
Businesses that are engaged in selling goods for resale?
- Wholesalers
TYPES AND KINDS OF WHOLESALERS?
- Merchant Wholesalers, Agents, brokers, and commission merchants, Manufacturer’s sales branches and offices
Buy products from manufacturers or other intermediaries and sell them to the end consumers? - it is a large retailer that has the capacity to influence the action(s) of other channel members?
- Retailers
Individuals or companies that behave as middlemen between parties?
- Intermediaries
Distributions Tasks performed by retailers?
- Offering manpower and physical facilities that enable producers, manufacturers and wholesalers to have many points of contact with consumers close to their places of residence.
- Providing personal selling, advertising and display to aid in selling suppliers’ products.
- Interpreting consumer demand and relaying this information back through the channel.
Business firms that assist in the performance of distribution tasks other than buying, selling and transferring title. From the standpoint of the channel manager, they may be viewed as subcontractors to whom various distribution tasks can be farmed out based on the principle of specialization and division of labor?
- Facilitating Agencies
Types of Facilitating Agencies:
- Transportation Agencies
- Storage Agencies
- Order Processing Agencies
- Third-Party Logistics Providers
- Advertising Agencies
- Financial Agencies
- Insurance Companies
- Marketing Research Firms
