Chapter 28: Uses And Gratifaication Vocab

Question 1

Uniform effects model

Answer 1

The view that exposure to a media message affects everyone in the audience in the same way

Question 2

Straight line affect media

Answer 2

Assuming that the media is content will affect all people the same no consideration of the different people

Question 3

Passing time (typology of uses and gratifications)

Answer 3

Primary reason for watching TV just to pass time example waiting room in doctors office

Question 4

Companionship

Answer 4

Watching the game is secondary, example sports bar with the guys comeradary

Question 5

Escape

Answer 5

Instead of a paper due in two weeks you can watch TV to withdraw

Question 6

Enjoyment

Answer 6

This may be the basic motor for watching TV example Waterboy I enjoys a mama

Question 7

Typology

Answer 7

A classification scheme that attempts to sort a large number assigned specific instances in more manageable categories example relaxed relaxation information etc.

Question 8

Excitement typology category

Answer 8

Media consumer me crave violence (creates unique excitement)

Question 9

Information typology category

Answer 9

TV for the latest infoFeeling comfortable out the info they know they messed

Question 10

Relaxation

Answer 10

After a long day at work helps some sleep that faster

Question 11

Social interaction

Answer 11

Basis for connecting with others parentheses Stranger Things nerds pop culture

Question 12

Para social relationship

Answer 12

Sense of friendship or emotional attachment that develops between TV viewers and media personalities example Grey’s Anatomy