Chapter #3 - 09/16/24 Flashcards
measurements, mistakes, and misunderstandings (101 cards)
what information do you need to know about a survey or poll in order to correctly interpret the results ?
how do you determine whether open or closed questions were used in a study, and how the form might affect the results ?
what type of concepts are hard to measure and which methods are used to try to measure them?
- concepts regarding emotions and feelings are hard to measure and gain a genuine real results.
- the methods we use to try and measure them include surveys created by researchers to self examine and create conclusions
explain the different types of measyrement variables :
define validity in a study :
define reliability in a study :
define bias in a study :
what is the reason for natural variability ?
what is an open question ?
what is a closed question ?
TRUE OR FALSE
simple changes of words can lead to big changes in answers ?
TRUE
how many pitfalls are there when asking questions ?
7
what are the 7 pitfalls when asking questions ?
- deliberate bias
- unintentional bias
- desire to please
- asking the uninformed
- unnecessary complexity
- ordering of questions
7.confidentality and anonymity
define “deliberate bias” :
questions can be purposely worded to support a certain cause
define “unintentional bias” :
questions are worded such that the meaning is misinterpreted by many
define “desire to please” :
most respondents have a desire to please the person who is asking the question
define “asking the uninformed” :
people do not like to admit they don’t know what you are talking about
define “unnecessary complexity” :
if questions are to be understood they must be kept simple
define “ordering of questions” :
the order in which questions are presented can change the results
define “confidentiality and anonymity” :
people answere differently based on degree to which they are anonymous
for deliberate bias what makes the wording of the question appropriate ?
appropriate wording should not indicate a desired answer
why do we experience unintentional bias ?
because the same word can have multiple meanings
give an example of unintentional bias ….
“do you use drugs?” — need to specify if you mean prescription drugs, illegal drugs, etc
TRUE OR FALSE
the same word can have multiple meanings ?
TRUE