Chapter 3

Question 1

sex research goals

Answer 1

geared towards creating basic knowledge and understanding ie. how effective is a condom
research can be directed toward enhancing our understanding and can influence sexual behaviour ie. decrease risk factors
can be geared toward social policy ie. sex education

Question 2

sex research techniques vary by

Answer 2

1- how sex is measured, what research design
2- large numbers of people or small numbers
3- if conducted in lab or in the field
4- whether sexual behaviour is studied as it occurs naturally or some attempt ti manipulate it experimentally

Question 3

implicit measures

Answer 3

IAT - the relative strength between two constructs, the association is in the reaction time, therefore can not hide socially unacceptable behaviour

Question 4

milestone in sex research

Answer 4

Masters began his research in the lab, first one