Chapter 3

Question 1

• Way of sending sales messages directly to the customers.

Answer 1

Mail Advertising

Question 2

Method of marketing where you send physical materials through the mail to potential customers. This can include postcards, brochures, catalogs or even letters.

Answer 2

DIRECT MAIL

Question 3

Similar to direct mail, but you send emails instead of sending physical materials.

Answer 3

E-MAIL

Question 4

is a type of advertising medium in which messages are sent to target customers through the mail.

Answer 4

• Direct mail

Question 5

·delivered through the printed word, usually in newspapers or magazines, while broadcast media messages are delivered through the airwaves, on television or radio.

Answer 5

Print media messages

Question 6

Advantages of Direct Mail Advertising

Answer 6

1. Can be highly selective
2. Detailed information can be conveyed
3. Effectiveness of this advertisement can be measured

Question 7

Disadvantages of Direct Mail Advertising

Answer 7

1. Difficult to maintain an up-to-date mailing list
2. People think of it as “junk mail”
3. It is costlier to reach a thousand people.

Question 8

Types of Direct Mail Advertising

Answer 8

1. Post Cards
2. Sales Letters
3. Circulars
4. Folders
5. Broadsides
6. Catalogues and Booklets
7. House Organs
8. Package Insert

Question 9

Are used to carry brief messages about product. Mailing without an envelope and to which the sender must affix a stamp.

Answer 9

Post Cards

Question 10

Sent to induce the potential customers to buy particular product. Their main objective is to arouse interest and create desire about the product.

Answer 10

Sales Letters

Question 11

These contains several pages and describe all details about the product. These are printed on good paper with photographs.

Answer 11

Circulars

Question 12

Bigger than ordinary card and can be conveniently folded. It can be posted without envelope. These are attractively designed to draw immediate attention of the potential customers.

Answer 12

Folders

Question 13

Illustrative pricelists containing the price and features of products. These are send to business buyers and to customers who enquire about the goods.

Answer 13

Catalogues and Booklets

Question 14

Giant sized folders or paper with print on one side only—posters, flyers, and advertisements are all examples. These are designed to impressed customers by their size, attractive colors and illustrations.

Answer 14

Broadsides

Question 15

These are small leaflets to encourage repeated purchases of the allied products

Answer 15

Package Insert

Question 16

A magazine or periodical published by a company or organization sent to wholesaler, retailer, salesman and prospective customers free of cost

Answer 16

House Organs