Chapter 3

Question 1

How did the term media originate?

Answer 1

Derived from Latin ‘medium’ which means ‘intermediate agency’

Question 2

Define mass media

Answer 2

Mass media refers to communication channels that reach a large audience simultaneously, such as television, radio, newspapers, magazines, and the internet. It is used to inform, educate, entertain, or influence the public.

Question 3

Define social media

Answer 3

Social media refers to online platforms and apps that allow users to create, share, and interact with content and communicate with others.

Question 4

A main news presenter on television or radio.

Answer 4

Anchorman

Question 5

An unfair preference or prejudice for or against something.

Answer 5

Bias

Question 6

To transmit a programme or information via TV, radio, or the internet.

Answer 6

Broadcast

Question 7

The suppression of speech, media, or information considered harmful or sensitive.

Answer 7

Censorship

Question 8

Someone who supports a political system where property is publicly owned and wealth is shared equally.

Answer 8

Communist

Question 9

A person who prefers traditional values and is cautious about change, especially in politics.

Answer 9

Conservative

Question 10

A journalist who reports from a particular location or on a specific topic.

Answer 10

Correspondent

Question 11

The amount or quality of reporting on a particular news story or event.

Answer 11

Coverage

Question 12

Trustworthy and believable.

Answer 12

Credible

Question 13

A system of government where people vote to elect their leaders.

Answer 13

Democracy

Question 14

Relating to or supporting democracy.

Answer 14

Democratic

Question 15

A specific group within a population, often defined by age, gender, income, etc.

Answer 15

Demographic

Question 16

Important or high-ranking officials.

Answer 16

Dignitaries

Question 17

A sudden, catastrophic event causing major damage or loss.

Answer 17

Disaster

Question 18

The inclusion of different types of people or ideas.

Answer 18

Diversity

Question 19

To revise or prepare content for publishing.

Answer 19

Edit

Question 20

A person who checks and improves written or visual content before it is published.

Answer 20

Editor

Question 21

An article expressing the opinion of the publication or its editor.

Answer 21

Editorial

Question 22

Morally right or in line with accepted standards.

Answer 22

Ethical

Question 23

Principles that govern good or bad behaviour.

Answer 23

Ethics

Question 24

A person who has seen an event happen, especially a crime or accident.

Answer 24

Eyewitness

Question 25

A statement that can be proven to be true.

Answer 25

Fact

Question 26

A supporter of a political system with a strong central government and no tolerance for opposition.

Answer 26

Fascist

Question 27

The social and cultural roles linked to being male or female.

Answer 27

Gender

Question 28

A category or type of artistic work, like drama, comedy, or horror.

Answer 28

Genre

Question 29

The way a country, organisation, or company is managed.

Answer 29

Governance

Question 30

The group of people who run a country or area.

Answer 30

Government

Question 31

Newspapers or media that focus on sensational and scandalous stories.

Answer 31

Gutter press

Question 32

Concerned with promoting human welfare and helping those in need.

Answer 32

Humanitarian

Question 33

Not biased; treating all sides equally.

Answer 33

Impartial

Question 34

Honesty and strong moral principles.

Answer 34

Integrity

Question 35

A false written statement that damages a person’s reputation.

Answer 35

Libel

Question 36

The act of damaging someone’s reputation with false statements (includes libel and slander).

Answer 36

Defamation

Question 37

Channels that communicate information to large audiences (TV, radio, newspapers, internet).

Answer 37

Mass media

Question 38

A personal belief or judgment not necessarily based on fact.

Answer 38

Opinion

Question 38

Photographers who follow celebrities to take candid or private photos.

Answer 38

Paparazzi

Question 39

A point of view or way of thinking about something.

Answer 39

Perspective

Question 40

Using someone else’s work or ideas without giving credit.

Answer 40

Plagiarism

Question 41

People who hold or run for political office.

Answer 41

Politicians

Question 42

Related to government, policies, or public affairs.

Answer 42

Political

Question 43

The media and journalists as a group.

Answer 43

Press

Question 44

Biased or misleading information used to promote a political cause or idea.

Answer 44

Propaganda

Question 45

Government-owned or operated services and institutions.

Answer 45

Public sector

Question 46

Unverified information that spreads from person to person.

Answer 46

Rumour

Question 47

A false spoken statement that damages someone’s reputation.

Answer 47

Slander

Question 48

Groups of people sharing a common culture, interest, or organisation.

Answer 48

Societies

Question 49

A fixed, oversimplified idea about a group of people.

Answer 49

Stereotype

Question 50

Small-format newspapers known for gossip and sensational stories.

Answer 50

Tabloids

Question 51

In media, this refers to openness and honesty, often about processes or decisions.

Answer 51

Transparencies

Question 52

The use of shocking or exaggerated content to attract attention.

Answer 52

Sensationalism

Question 53

Newspapers that focus on sensational, scandalous, or exaggerated stories (similar to gutter press).

Answer 53

Yellow press

Question 54

Ethos, Pathos, Logos

Answer 54

Modes of persuasion: • Ethos = credibility or trust • Pathos = emotion • Logos = logic or reason

Question 55

Ridicule or making fun of someone or something.

Answer 55

Mockery

Question 56

A feeling of shame or embarrassment caused by being degraded.

Answer 56

Humiliation

Question 57

The quality that makes a story interesting or important enough to be reported in the news.

Answer 57

Newsworthiness

Question 58

Discuss compassion fatigue.

Answer 58

It’s the emotional exhaustion or numbness audiences feel after being repeatedly exposed to distressing news, such as war, natural disasters, poverty, or violence. When viewers or readers see too many tragic stories, they may become less sensitive, less empathetic, or even start ignoring such news altogether. This can reduce public support for important causes, and it challenges journalists to report on suffering in a way that informs without overwhelming or desensitising the audience.