Chapter 3

Question 1

Marketing

Answer 1

providing a product or service that a customer wants at the right time and in the right place, at a profit

Question 2

Human Resource Management

Answer 2

employing and keeping the organisations’ employees in the most efficient way

Question 3

Hierarchical Pyramid

Answer 3

an organisational structure where there are few people at the top lever and many more at they bottom level. Each person has clear responsibilities and roles

Question 4

Operatives

Answer 4

people at the lowest level in the hierarchical pyramid who are responsible for either making the product or delivering the service for the public