Chapter 3 Flashcards
(49 cards)
aircraft
n. an airplane, helicopter, etc
announce
vt. officially tell something to a (large) group of people
airline
n. the company that runs flights, e.g. China Southern. NOT the route that the plane flies
budget airline
n. a low-cost, low-services airline
“a dedicated service”
a service specially for this one purpose
business partner
n. person or company that you officially work with
commitment
n. something that you have agreed to do and cannot easily change
contract
n. a legal document that lists your commitments and responsibilities
core business
n. the main, most important services that a company provides
decrease
vi. become smaller (pop. of increase)
delegate
vt. give a task that you should do to someone (usually under your management) to do
“a fast-growing market”
the number of potential customers is increasing quickly
“a solid reputation”
a good and consistent reputation
device
n. small simple machine, such as a mobile phone
distribute
vt. give copies of something to many people
dramatically
adv. (of a change) large and sudden
“be keen on”
to like (an idea, activity)
entrepreneur
n. person who starts their own business
expand
v. make (business, market, range of services) bigger
fleet
n. the group of vehicles (cars, trucks, airplanes etc) that a company owns
franchise
n. a shop (such as KFC) where you have to buy the rights from the parent company to run it
freelancer
n. person who sells their services to companies rather than working for one company, such as magazine/newspaper writer, graphic designer, advertising designer
gist
n. ‘the gist’ is the general idea of something, without the details
“consolidate one’s leading position”
make your position as leading company stronger
