Chapter 3

Question 1

After WWII ended Americans were listening to the radio nearly

Answer 1

4.5 hours a day

Question 2

_________ continued to be a crucial source of information and entertainment during WWII.

Answer 2

Radio

Question 3

Radio continued to be a crucial source of information and entertainment during _________.

Answer 3

WWII

Question 4

The rise of _____ shortly after the war spelled the end of radio as the primary mass media medium.

Answer 4

TV

Question 5

The advent of TV after WWII meant radio shifted from being America’s central source of entertainment and big-ticket advertising to a more locally focused, _____________ medium.

Answer 5

music dominated

Question 6

Why music?

Answer 6

CHEAP!!!!!

Networks moved their talent from radio to TV

Question 7

By ______ 60% of all cars manufactured had radios

Answer 7

1953

Question 8

By 1953 ____of all cars manufactured had radios

Answer 8

60%

Question 9

People wanted _________ programming as they drove in the postwar economy

Answer 9

entertaining

Question 10

the illicit business practice of endorsing a product or service on radio or television for personal gain, without the consent of the network or stations.

Answer 10

Plugola

Question 11

the illicit practice of bribing someone to use their influence or position to promote a particular product or interest.

Answer 11

Payola

Question 12

____________ were courted by record companies, sought out by musicians and idolized by teens.

Answer 12

Major market DJs

Question 13

_______and_______ scandals of the late 50s early 60s.

Booze, Broads and Bribes!

Answer 13

Plugola and Payola

Question 14

Created less individuality, more corporately controlled playlists.

Answer 14

Plugola Payola Scandals

Question 15

Top 40 was developed and marketed to stations across the country after the _________

Answer 15

Plugola Payola Scandals

Question 16

In the late 1960s ____ began gaining traction

Answer 16

FM

Question 17

FM began to gain traction in the

Answer 17

late 60’s

Question 18

Had been around for 30 years prior but never gained momentum till late 60’s

Answer 18

FM radio

Question 19

_____ dominated by homogenized playlists, people started going to FM for something different.

Answer 19

AM radio

Question 20

DJs were paid much less on ___ but they had the freedom to play deep cuts.

Answer 20

FM

Question 21

The _____ format swept the nation.

Answer 21

AOR

Question 22

___________ allowed the spread of syndicated formats.

Answer 22

Satellite transmission

Question 23

Stations could be run without any music or DJs, just a “board op” listening for cues

Answer 23

Satellite transmission

Question 24

Major markets could have between _______

Answer 24

30-50 stations

Question 25

Talk Radio was born in the

Answer 25

late 70's

Question 26

Satellite enabled 1-800 numbers were set up so all could ___________________

Answer 26

participate in the conversation.

Question 27

_______________ could command that same feeling with their audience that “recurring characters” in the 1930s & 40s had.

Answer 27

Talk radio hosts

Question 28

What Talk radio hosts very attractive to advertisers?

Answer 28

they could command that same feeling with their audience that “recurring characters” in the 1930s & 40s had.

Question 29

Guests and features often tested the limits of free speech, indecency, and obscenity.

Answer 29

Shock Jocks

Question 30

Racked up millions in fines but audiences continued to grow, shows continued to be syndicated, and advertisers continued to support.

Answer 30

Shock Jocks

Question 31

The ________________ brought further homogenization to the radio industry.

Answer 31

Telecommunications Act of 1996

Question 32

Telecommunications Act of ____

Answer 32

1996

Question 33

Caps were lifted on

Answer 33

the number of stations across the country a company could own. (Telecommunications Act of 1996)

Question 34

Companies were allowed to buy up to ___ stations in a single market after the Telecommunication Act of 1996

Answer 34

8

Question 35

This allowed the rapid growth of companies like Clear Channel (iHeartMedia) and Emmis, CBS, etc.

Answer 35

Telecommunications Act of 1996

Question 36

____ will never go away but it is facing more competition than ever

Answer 36

Radio

Question 37

Not hampered by FCC regulations

Answer 37

Satellite Radio

Question 38

“Whatever, Whenever, Where ever” | Pandora and Spotify allow user generated content

Answer 38

Internet radio

Question 39

Radio’s answer to competition

Answer 39

HD Radio | Next Radio

Question 40

In _____ the FCC designated space on the FM band/spectrum for non-profit public service stations

Answer 40

1942

Question 41

public stations

Answer 41

87.5 FM to 91.9 FM

Question 42

92.1 FM to 107.9 FM

Answer 42

commercial stations

Question 43

87.5 FM to 91.9 FM

Answer 43

public stations

Question 44

commercial stations

Answer 44

92.1 FM to 107.9 FM

Question 45

designated space on the FM band/spectrum for non-profit public service stations

Answer 45

87. 5 FM to 91.9 FM (public) | 92. 1 FM to 107.9 FM (commercial)

Question 46

Contrary to commercial radio, non-commercial radio’s primary

Answer 46

mandate is to serve the public.

Question 47

mandate is to serve the public.

Answer 47

non-commercial radio

Question 48

The model for public radio evolved from the ____________, founded by pacifists in Berkeley, CA in 1949.

Answer 48

Pacifica Network

Question 49

The model for public radio evolved from the Pacifica Network, founded by pacifists in Berkeley, CA in _____

Answer 49

1949

Question 50

Charged with providing the public with educational and enriching programming

Answer 50

Public radio

Question 51

Primary formats: Jazz, Classical, News/Talk

Answer 51

Public radio

Question 52

Provides underrepresented populations a voice and alternative formats a chance to be heard.

Answer 52

Public radio

Question 53

NPR was formed in 1970

Answer 53

has evolved into a powerful news and cultural agency.

Question 54

has evolved into a powerful news and cultural agency.

Answer 54

NPR was formed in 1970

Question 55

NPR was formed in ___

Answer 55

1970

Question 56

Attacked often by many because of perceptions of them

Answer 56

Public radio

Question 57

Perception: Elitist Liberal/leftish Favoring of minorities and women

Answer 57

Public radio