Chapter 3 Flashcards

(30 cards)

1
Q

5 Components of TDA

A
Natural Resources
Infrastructure
SupraStructure
Transportation System
Hospitality of Host
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2
Q

Infrastructure

A

‘guts of the city’

roads, telephone wires, electrical wires, sewage- essential services both seen and unseen

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3
Q

SupraStructure

A

a communities building- lodging facilities, restaurants, terminals, sport complexes, stores etc

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4
Q

Transport System

A

the actual vehicles that use infrastructure-

together infrastructure/transportation system provide the guest (and host) with access to and around the destination

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5
Q

Hospitality of Host

A

includes the social and political culture- but involves much more than laws and culture. It is the genuine warmth shown by the local population- smiles and greetings/the willingness to tolerate the changes that tourism brings

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6
Q

Destination Life Cycle

A

conception
building
maturity
decline

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7
Q

Conception (Destination Life Cycle)

A

ideas flow, plans are made and research is done to ensure that there is a demand for the product

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8
Q

Maturity

A

during this phase all components of the destination are fully developed, and the product is being marketed successfully- visitor use is high

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9
Q

Decline ( Destination of Life Cycle)

A

once a site has enjoyed several years of high activity- begins to lose visitors

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10
Q

Planing for Tourism (Steps 8)

A
  1. Inventory
  2. Forecast Trends
  3. Develop a Vision/Mission Statement/Objectives and Goals
  4. Study Alternative Plans of Action
  5. Select Preferred Alternative
  6. Develop a Strategy to Reach Goals
  7. Implement PLan
  8. Review, Evaluate, Revise & Continue w plans
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11
Q

Inventory (5 components)

A

Political Atmosphere
Social Atmosphere (festivals/special events)
physical environment
infrastructure/suprastructure (product capacity)
economic environment

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12
Q

Trend

A

current style or preference

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13
Q

Forecast Trends (2)

A

Qualitative Methods

Quantitate Methods

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14
Q

Qualitative Methods

A

the use of experts and accumulated experience and knowledge to predict the likely outcome of events

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15
Q

Quantitative Methods

A

The Analysis of numerical data (current and historical) to help determine the future

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16
Q

Delphi Technique

A

systematic survey of tourism industry experts who are asked a series of questions developed

17
Q

Trend Analysis

A

plots historical data over a number of cycles

18
Q

Integrated Development (6)

A
  1. One Developer
  2. Balanced Development (condo/ski lift)
  3. Rapid Development
  4. Functional Form (cohesive form)
  5. Isolation
  6. High Prices
19
Q

Catalytic Development

A

Initial Development Stimulates other projects

  1. Centralized Development
  2. Secondary Developers
  3. Interdependecy
20
Q

Coattail Development

A

happen around unique natural attractions

  1. No Common Theme
  2. Duplication & Redundancy
  3. Greater Competition
  4. Late Community Involvement
21
Q

6 Factors to a TDA Success

A
  1. sense of place
  2. ensuring product/market fits
  3. clustering facilities
  4. transportation
  5. partnerships w community
  6. environment maintain/restore
22
Q

City Gateway

A

an access point that signals to visitors that they have arrived

23
Q

Market Match

A

when the product a destination is selling meets the target markets needs and expectations

24
Q

Things from CBSA

A

boarder to show

foreign organizations remission order

25
7 Factors Hindering Tourism Growth
1. Environmental Concerns 2. Financial Concerns 3. Tourism Literacy 4. Seasonality 5. Lack of Trained Personnel 6. Transportation Costs 7. Poor Product Packaging/Lack of integrated market plan
26
Characteristics of Tourism (8)
1. Intangible 2. Costly 3. Perishable 4. Cant be Stored 5. Fixed Supply 6. Seasonal 7. Time Constraints curbs use 8. Inseparable
27
Elastic Tourism
travel is a luxury- not a life sustaining product
28
4 P's of Marketing Mix
Product Price Place (channel of distribution) Promotion
29
marketing plan
a written short term plan that details how a product will use its marketing mix to achieve its goal (financial or other)
30
perceived value
the customers mental estimate of the worth of a product