Chapter 3

Question 1

What is the meaning of “Medium is the Message”

Answer 1

How the message is sent changes how you perceive the message.

Question 2

What’s Global Village?

Answer 2

Among various countries, everybody is known to other like a village

Question 3

What’s Digital Divide?

Answer 3

The gap between demographics and regions that have access to modern info and communication technology, and those that don’t or have restricted access

Question 4

What’s Techno-isolation?

Answer 4

Communication technologies and media decreases physical social interactions

Question 5

What’s Pop Culture?

Answer 5

Determined by the mass media. Pop Culture is deemed as what is popular within the social context by what is perceived to be popular accepted among society

Question 6

What are the essentials to Pop Culture?

Answer 6

• Associated w/Commercial Products
• Moves from Local National to Global Levels of Acceptance
• Widespread Access to Consumers
• Constantly Changing and Evolving

Question 7

What’s Universalization?

Answer 7

The spread of culture, trends, customs, and practices around the world