Chapter 3 - Being Audience Centered Flashcards
(24 cards)
What does it mean to be Audience Centered
This is showing your audience you understand their needs and goals.
What does it mean to Adapt?
make your speech fit your audience’s needs
What are the demographic analysis topics?
age, gender, race, ethnicity, education, group affiliation, occupation, socioeconomic status, religion, political standing, and geographic location
Why do you need to know the age of your audience?
to determine word choice
Focus on your (blank) not age, don’t (blank) yourself
Focus on your (speech) not age, do not (age) yourself
Know the (blank) level of your (blank)
Know the (education) level of your (audience)
Your topic should be (blank) to your audience’s (blank) situation
Your topic should be (appropriate) to your audience’s (financial) situation
(blank) beliefs will dictate (blank) attitudes
(religious) beliefs will dictate (moral) attitudes
Certain (blank) may exist based on the audience, don’t let this influence you
Ceratin (Stereotypes) may exist based on the audience, don’t let this influence you
What is Ethnocentrism?
the belief that one’s own culture is superior to others
Speak to your (blank), not over their (blank)
Speak to your (audience), not over their (head)
What does an informal group not require?
An informal group does not require fees or registration to be a member
What does a psychographic analysis refer to?
It refers to the behaviors, attitudes, beliefs, and values of your listeners
What is an attitude?
tendency to act in a particular way that influences your response
Attitudes tend to be (blank) and can change under pressure. Often related to (blank)
Attitudes tend to be (longlasting) and can change under pressure. Often related to (behavior)
What do beliefs represent?
They represent an emotional response
(blank) are formed from (blank) and are based on what we perceive to be (blank)
(beliefs) are formed from (experience) and are based on what we perceive to be (accurate)
What are values?
deep-seated abstract judgment about what is important to us
What are terminal values?
values we would like to achieve in our lifetime
What are instrumental values?
these help us achieve the terminal values; ambition, responsibility, self-control
There are different questions you can ask in a (blank)
There are different questions you can ask in a (questionnaire)
What are fixed-alternative questions?
they limit your response to specific choices
What are scale questions?
fixed-alternative questions asked on a continuum
What are open-ended questions?
one that the audience can respond to the way they want
