CHAPTER 3 BUSINESS FUNCTIONS AND SUPPLY CHAINS

Question 1

productivity

Answer 1

The term
“productivity” is commonly used as a synonym for efficiency. However, productivity
specifically refers to the efficiency of human resources.

Question 2

customer relationship management (CRM)

Answer 2

Serving
customers better and faster, as well as learning more about their experiences and preferences, is
facilitated by customer relationship management (CRM) systems

Customer
relationship management continues after delivery of the ordered goods in the forms of customer
service and more marketing. When an organization enjoys the support of CRM and supply
chain management (SCM) systems, it can plan its resources well. Combined, these systems are
often referred to as enterprise resource planning (ERP) systems

Marketing + Sales

Question 3

business functions and business activities
-4 most common

Answer 3

• Accounting