Chapter 3: Design of Goods and Services Flashcards
What are factors that influence the competitiveness of an organization
- competition (sharing the market)
- cost and availability (cost of acquiring resources)
- change customer (sustainability/green issues)
- economic change (labor costs)
- external factors (political, legal, environmental issues)
- technology change (advanced technology)
Name marketing strategies that increase competitiveness of the organization
- market research
- product
- promotion
- pricing
- place
Name non-marketing methods to increase competitiveness of organizations
1) reducing costs in the operations 2) increasing quality of products 3) staff training
What are the guidelines for managing the process of goods and services design
- understand key customers, customer groups, potential customers and customers segmentation
- understand the voice of the customers
- build customer relationships
- promote trust and confidence
- effective complaints management process
How can you promote trust and confidence in managing the process of goods and services design
- access customer and market information
- set effective service standards
- train customer contact employees
What is the product life cycle
1) introduction - the product is introduced into the market and advertised
2) growth - the ascent stage sales increase so does expenditure on marketing
3) maturity - steady and consistent level of sales and revenue
4) decline - product sales start to drop until retiring is the only option
What are the steps in the product design and development
1) planning phase 2) concept development phase 3) system phase 4) details design phase 5) testing and improvement phase 6) production initialization phase
Explain the concept of robust design
Robust design is a scientific approach to designing products and services to ensure that performance goals are met. It’s produced with as little variations as possible
How are performance goals met by using the robust design
- keeping variations to a minimum
- various product usage conditions need to be allowed for
- life of the product is maximized
Explain what is designed for manufacturability (DFM)
It is based on the premise that products need to be made in a way that make them easy to manufacture. Resulting in:
- easy to make products
- more cost effective
- reduction in the risk of poor quality
DFMA - the concept expanded to include assembly
What are the advantages of using the DFMA methodology
- lowering of the assembly cost
- shortening of the assembly time
- increased product reliability
- a shorter total time to deliver the product to the market
What are the basic guidelines for using the DFMA methodology
- minimizing the number of parts
- multifunctional parts can reduce costs and complexity
- reducing the number of screw types
- designing for interchange ability
- designing parts with self-locating features
Define analysis of value
Value analysis is an approach that looks at the value that is added by each component in the product
What are the changes that may be experienced in the business environment
- the introduction of a new product or component
- the introduction of new technology
- the effects of agile and virtual organizational influences
- continuous process improvements leading to restructure or renovations strategies
What does the continuity management ensure of
It ensures of uninterrupted, continuous production is greater than disaster recovery plans, crisis communication plans, emergencies action plans
