Chapter 3: Ebusiness- electronic Business Value

Question 1

Disruptive technology

Answer 1

A new way of doing things that initially does not meet the needs of existing customers
- WWW

Question 2

Sustaining technology

Answer 2

Produced an improved product customers are eager to buy

Question 3

Innovator’s dilemma

Answer 3

Established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders

Question 4

World Wide Web

Answer 4

Provides access to internet information through documents including text, graphics, audio and video files that use a special formatting language called

Question 5

Hypertext transport protocol

Answer 5

The internet protocol web browsers use to request and display web pages using URL

Question 6

E commerce

Answer 6

The buying and selling of goods and services over the internet

Question 7

E business

Answer 7

Incluses e commerce along with all activities related to internal and external business operations

Question 8

Advantages of e business

Answer 8

Expanding global research
Opening new markets
Reducing costs
Improving operations
Improving effectiveness

Question 9

Information richness

Answer 9

The depth and breadth of details contained in a piece of textual, graphic, audio or video information

Question 10

Information reach

Answer 10

Measures the number of people a firm can communicate with all over the world

Question 11

Mass customization

Answer 11

The ability of an organizTion to tailor its products or services to the customers specifications

Question 12

Personalization

Answer 12

When a company knows enough about a customers likes and dislikes that it can fashion offers more likely to appeal to that person

Question 13

Intermediary

Answer 13

Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together

Question 14

Interactivity

Answer 14

Measures advertising effectiveness by counting visitor interactions with the target ad, number of pages viewed, and number of repeat visits to the advertisement

Question 15

Clickstream data

Answer 15

The ability to observe the exact pattern of a consumers navigation through a site

Question 16

E business model

Answer 16

A plan that details how a company creates, delivers, and generates revenues on the internet

• business to business
• business to consumer
• consumer to business
• consumer to consumer

Question 17

Identifying limited market segments

Answer 17

The main challenge of e business is the lack of growth in some sectors due to product or service limitations

Question 18

Managing consumer trust

Answer 18

Internet marketers must develop a trustworthy relationship to make that initial sale and generate customer loyalty

Question 19

Adhering to taxation rules

Answer 19

Companies that operating online must obey a patchwork of rules about which customers are subject to sales tax on their purchases and which are not

Question 20

Challenges of E business

Answer 20

Identifying limited marketing segments
Managing customer trust
Ensuring customer protection
Adhering to taxation rules

Question 21

Web 2.0

Answer 21

The next generation of internet use- a more mature distinctive communications platform

Question 22

Advantages of business 2.0

Answer 22

Content sharing through open sourcing
User contributed content
Collaboration inside the organization
Collaboration outside the organization

Question 23

Open system

Answer 23

.Nonproprietary hardware and software based on publicly known standards that allow third parties to create add on products to plug into or inter operate with the system

Question 24

User contributed content

Answer 24

Created and updated by many users for many users

Question 25

Reputation system

Answer 25

Where buyers post feedback on sellers

Question 26

Collaboration system

Answer 26

Set of tools that support the work of teams or groups by facilitating the sharing and flow of information

Question 27

Collective intelligence

Answer 27

Collaborating and tapping into the core knowledge of all employees, partners, and customers

Question 28

Knowledge management

Answer 28

Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions

Question 29

Collaboration inside the organization

Answer 29

Collaboration system Collective intelligence Knowledge management

Question 30

Collaboration outside the organization

Answer 30

Crowd sourcing

Question 31

Crowd sourcing

Answer 31

The wisdom of the crowd | - asynchronous and synchronous communication

Question 32

Social media

Answer 32

Websites that rely on user participation and user contributed content - social networks

Question 33

Social tagging

Answer 33

Specific keywords or phrases incorporated into website content for means of classification or taxonomy

Question 34

Blog

Answer 34

Online journal that allows users to post their own comments, graphics, and video - microblogging - real simple syndication

Question 35

Wiki

Answer 35

Collaborative web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required - network effect

Question 36

Mashup

Answer 36

Website that uses content from more than one source to create a completely new product or service - application programming interface - mashup editor

Question 37

Challenges of business 2.0

Answer 37

Technology dependence Information vandalism Violations of copyright and plagiarism

Question 38

Web 3.0

Answer 38

Based on intelligent web applications using natural language processing, machine based learning and reasoning, and intelligence applications

Question 39

eGovernment

Answer 39

Involves the use of strategies and technologies to transform governments by improving the delivery of services and enhancing the quality of interaction between the citizen consumer within all branches of government

Question 40

Mobile business

Answer 40

The ability to purchase goods and services through a wireless internet enabled service

Question 41

Digital Darwinism

Answer 41

Implies that organizations that cannot adapt to the new demands placed of them for surviving in the Information Age are doomed to extinction