Chapter 3: Social Cognition Flashcards
(40 cards)
What two methods can social cognition take on? Like what two types of thinking?
-automatic and controlled
What are Schemas? What is an example.
-mental structures that people use to organize they knowledge about the world
-knowing what a water bottle is because you have a pre-existing schema
What are the different types of schemas? (5)
-objects (water bottles)
-ourselves (I am an extrovert)
-other people (Lucy is an extrovert)
-groups of people (engineers are analytical)
-events (going to a restaurant)
What do schemas influence?
-they influence what we notice, think about and remember
What do schemas act as?
-they act as filters, screening out often information that isn’t consistent with pre-existing schemas
(think about the story in class where one was home buying and the other was stealing)
What are the two reasons we have schemas? (2)
-relate new experiences to past ones
-interpret ambiguous information
What is the Guest Lecturer Experiment? What is the main point of this experiment? (3)
-given two notes saying what the lecturer was like, with one saying warm and the other cold
-asked to rate the lecturer on several traits and the people with the note that said he was warm rating them as nicer and better
-the students were filtering out certain information
What is accessibility? If a schema is more accessible, what are we more likely to do? (2)
-the extent to which a schema are at the forefront of people’s mind
-the more accessible the schema is the more likely we will be to apply that schema when making judgements
What is chronic accessibility due to?
-past experiences
What is priming?
-bringing a schema of concept to the forefront of people’s minds, type of temporary accessibility
What is the Donal experiment?
-had two parts, but people were told they were two completely different experiments
-one group read negative words and the other read positive words
-they then read a story about Donald and rated him very much based off of the priming words
What is embodied cognition? Give an example.
-bodily sensations activate mental structures such as schemas
-a lemon scent can prime people to help others
What is the main problem with Schemas?
-they are hard to change
What is the suicide note experiment?
-had to guess which suicide notes were real and not and then were later told at random that they were better than average or worse than average
-they were told it was a lie, but the schema still remained
What is the perseverance effect?
-beliefs persist even after disconfirming evidence
What did the experiment on firefighters show? Like what was the most important point?
-participants held onto their new schemas even though those schemas were not about themselves, so had no reason to hold onto it, illustrate the perseverance effect
Why are schemas so hard to change?
-because we only notice the things that reconfirm our current schemas
What was the Jacobson experiment?
-administered IQ tests and told teachers at random who would be bloomers, the bloomers showed a lot more increase in IQ points
Define judgemental heuristic
-mental shortcuts that we rely on to make judgements
What is an availability heuristic? Example (2)
-where people make judgments about the likelihood of an event based on how easily examples come to mind.
Example: For instance, after seeing news reports about airplane crashes, people may overestimate the risk of flying, even though it’s statistically safer than driving.
Contrast availability heuristic and accessibility. (2)
Availability: refers to whether or not information is present or can be brought to mind. It is about whether examples of something are readily available in your memory. For instance, when you think of car accidents, recent news reports or personal experiences might make the information available for you to recall.
Accessibility: refers to how easily and quickly information comes to mind when needed. Accessibility is influenced by how frequently or recently something has been thought about. For example, if you recently read a study on climate change, information related to it may be more accessible, meaning you can retrieve and use it quickly when thinking about environmental issues.
Discuss the assertiveness experiment. What was the experiment and the results? What point did this elucidate? (3)
-two different groups had to come up with 6 and 12 examples respectively of times you acted assertively in the past
-the group that only thought of 6 examples rated themself as more assertive because it is easier to come up with 6 than 12
-showed that the availability heuristic is used to assess oneself
What is the representativeness heuristic? What is an example? (2)
-classifying something according to how similar it is to a typical case
Example: Imagine you meet someone who is quiet, loves reading, and seems introspective. Based on this description, you might assume they are more likely to be a librarian than a salesperson. This judgment is based on the stereotype (or prototype) of what a librarian “typically” seems like, even though there are statistically far more salespeople than librarians.
When can the representativeness heuristic lead to errors?
-if people over-rely on this heuristic while ignoring base-rate information