chapter 3 test

Question 1

something used to compare information

Answer 1

bar graphs

Question 2

the number of sale transactions made

Answer 2

total number of transactions

Question 3

most loyal customer

Answer 3

platinum customer

Question 4

lowest segment customer (can cost the comany money)

Answer 4

lead segmant

Question 5

total number of items within each transaction

Answer 5

units per transaction

Question 6

shows how data changes over time

Answer 6

line graphs

Question 7

customers recive special offers and rewards

Answer 7

loyalty program

Question 8

20% of customers

Answer 8

gold segment

Question 9

used by mangers to gauge how well the store and each department are operating

Answer 9

financial reports

Question 10

required on all purchaces

Answer 10

sales tax

Question 11

a customers recommends a store or sales person based on his or her experience

Answer 11

refferal

Question 12

represents percentages or portions where the entire portion represents 100%

Answer 12

pie chart

Question 13

these customers are price sensitive

Answer 13

iorn segment

Question 14

be able to read a pie chart

Answer 14

represents percentages or promotions

Question 15

in the pyramid, customers in the lead segment get thier names from

Answer 15

the retailers

Question 16

what items should clients records inculde

Answer 16

name, adress, tetphone number,occupation

Question 17

what rule states that small number customers acount for the majority of profits

Answer 17

80-20 rule

Question 18

in retail sales the price of an item in the store are always the same prices as on the stores website (true or false)

Answer 18

false

Question 19

word-to-mouth recommendations are the best for advertising (true or false)

Answer 19

true

Question 20

what are found in an ad

Answer 20

1. regular price merchandice
2. sales merchandice
3. clearance merchandice

Question 21

what dose “unique selling propositions” mean

Answer 21

an offer a retailer makes you to be different

Question 22

three ways a retailer can tell a customer about sales and promotions

Answer 22

coupons
newspaper ads
special events

Question 23

what is a gereral rule in retail sales

Answer 23

the customer is always right