Chapter 4

Question 1

Also known as specialty advertising. It includes useful gifts and items containing promotional messages such as names, trademarks, slogans, or statements of the producer.

Answer 1

• Novelties advertising

Question 2

Types of Advertising Media Promotional or Display Advertising

Answer 2

1. WINDOW DISPLAY
2. INTERIOR DISPLAY
3. IN-STORE COMMERCIALS
4. COUNTER DISPLAYS
5. DISPLAY STAND
6. SHOW ROOM
7. EXHIBITION
8. TRADE FAIRS
9. SAMPLES

Question 3

used as an initial attraction to bring customers into a store and are also used as a marketing tool to communicate the brand’s image to the consumers as well as to distinguish itself from its competitors

Answer 3

1. WINDOW DISPLAY

Question 4

• Is done inside the shop.
• Products placed in interior display are often kept within the easy reach of the buyers.

Answer 4

2. INTERIOR DISPLAY

Question 5

audio-visual displays of products shown on TV sets hung from the ceiling, usually over check-out counters.

Answer 5

IN-STORE COMMERCIALS

Question 6

• It includes cut-outs, posters display cards, and eye-catching arrangement of goods on the counter.

Answer 6

COUNTER DISPLAYS

Question 7

• a large space used to display products for sale, such as automobiles, furniture, appliances, carpet or apparel.

Answer 7

SHOW ROOM

Question 8

• is an advertising and merchandising tool that has a direct impact on product sales.

Answer 8

DISPLAY STAND

Question 9

• A huge fair where many producers display their products for dealers and consumers.

Answer 9

EXHIBITION

Question 10

• These are commercial fairs in which producers are invited to display and demonstrate their products.

Answer 10

TRADE FAIRS

Question 11

• Some producers distribute samples to prospective consumers so they can test the product.

Answer 11

SAMPLES