Chapter 4 Flashcards

1
Q

How did the British newspaper the London Gazette influence the first colonial newspapers?

A

Its mixture of official information, reports from other countries, and local news served as a model for colonial newspapers.

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2
Q

What types of information did the first colonial newspapers report?

A

foreign news, royal proclamations, shipping information, and reprints of articles from London

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3
Q

Without James Franklin’s leadership, the Courant was able to continue publication for hundreds of years-T or F

A

False

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4
Q

What were 2 major effects that the penny press had on the field of journalism?

A

1) Newspapers became less concerned about business news and more about local news.

2) Newspaper coverage began to be designed to appeal to the masses.

3) Newspaper companies generated new income based on their advertising potential.

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5
Q

The London Gazette was granted _____ publication rights by the Crown.

A

monopoly

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6
Q

During American colonial times, what was a broadside?

A

a single-sheet announcement or account of events from England

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7
Q

Which are accurate descriptions of the New-England Courant, which the Franklin brothers ran?

A

1) Despite being jailed for libel, James Franklin proved that a newspaper could challenge the government.

2) The Courant was the only newspaper in Boston publishing without government authority.

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8
Q

On what important type of newspaper coverage did Greeley’s New York Tribune focus?

A

Issue-oriented reporting

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9
Q

How did England’s political climate change the use of newspapers?

A

newspapers became a partisan tool

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10
Q

Which are 2 important changes that resulted from the formation of wire services?

A

1) Wire services gave newspapers a wider range of coverage.

2) Newspapers could deliver more news to immigrants about their homelands.

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11
Q

Which 3 issues emerged as the population grew and the 19th century came to an end?

A

1) growing slums

2) labor tensions

3) failing farms

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12
Q

How have modern-day readers changed in the newspaper-reader relationship?

A

People have more money and more time for other things.

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13
Q

What is a wire service?

A

a news-gathering association

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14
Q

How many American adults consume news from a newspaper in some form each month?

A

more than 8/10

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15
Q

What are 3 examples of wire services?

A

1) The Associated Press

2) The international News Service

3) The United Press

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16
Q

Who are pass-along readers?

A

readers who did not originally purchase the paper

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17
Q

What is the major difference between the two U.S. national dailies?

A

The Wall Street Journal focuses on business, and USA Today focuses on upbeat stories, sports, and illustrations.

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18
Q

Suburbanization has resulted in which 2 effects?

A

1) an increase in suburban dailies

2) a push toward zoned editions of metropolitan dailies

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19
Q

Why have many weeklies and semiweeklies prospered?

A

Advertisers have followed them to the suburbs.

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20
Q

Ethnic press refers to papers published for specific audiences based on which 3 aspects?

A

1) nationality
2) language
3) religion

21
Q

Which 2 things are true of suburban dailies?

A

1) Since 1980s the number of suburban dailies has greatly increased.

2) One suburban daily, Long Island’s Newsday, is the 10th largest paper in the country.

22
Q

How are the alternative press attempting to attract young professional readers (2 factors)

A

1) The papers are typically released weekly and are available at no cost.

2) The content emphasizes events listings, local arts advertising, and eccentric personal classified ads.

23
Q

What items does the “holy trinity” of local information include?

A

the police blotter

high school sports

obituaries

24
Q

Which 2 things are true of the ethnic press?

A

1) Spanish-language papers have a loyal readership which advertisers feel they can benefit from.

2) New York City alone is home to papers publishing in about 50 different languages.

25
Which of the following are reasons behind publishing zoned editions of city newspapers?
to attract more subscriptions and take away advertising dollars from suburban newspapers
26
Which are 3 examples of well-known global news services?
1) The Associated Press 2) Reuters 3) Agence France-Press
27
What are 2 reasons that explain why competition among newspapers declining?
1) Competing newspapers are going out of business. 2) Large newspaper companies are buying up smaller competing newspapers.
28
Newspapers routinely bring in ______ in annual ad sales.
10 billion
29
One example of hypercommercialism is affixing a removable sticker ad to the front page-T or F
True
30
What is a news service (formerly known as a wire service)?
It collects news stories and distributes them to the members of the service.
31
Fewer than 12 cities have separate competing papers- T or F
True
32
More than half of the world's advertising dollars currently go to what 2 platforms:
1) google 2) facebook
33
What 2 statements correctly describe aspects of classified advertising?
It was previously the exclusive domain of local newspapers. It is now dominated by Internet sites such as eBay and Craigslist.
34
On what basis do critics of conglomeration argue that the fight for newspaper circulation today could have been avoided?
Papers could have kept more readers if they had invested in rather than cut staff and quality when times were good.
35
Which 3 statements regarding print and online newspapers are true?
1) A newspaper's size is now sometimes determined not by circulation but by monthly web traffic. 2) Newspapers have been unable to completely replace lost print ad revenue with digital ad revenue. 3) Online newspapers bring in less money per reader.
36
Which 3 Internet services directly challenge the newspaper industry's ability to make advertising dollars?
1) online classified advertising sites such as eBay 2) websites maintained by vendors and manufacturers 3) free community websites, such as Craigslist
37
What are 2 true regarding the shift to digital for news organizations?
1) There is a promising amount of traffic on newspaper websites. 2) Newspapers’ circulation revenues have overtaken their ad revenues.
38
Why did newspapers initially provide free online content?
They were trying to establish a strong readership.
39
What are 2 possible financial solutions for online newspapers?
1) free online classifieds to draw readers in 2) paywalls to make more desirable content payable 3) monthly online subscriptions of $10 to $20
40
What is a newspaper's "integrated audience reach"?
the total number of persons who read the printed version of the newspaper plus those who read only the online version
41
Why have tablets and smartphones given the newspaper industry hope about its digital future?
More than 70% of U.S. adults get some of their news online.
42
How can advertising help fix the financial problem of offering free online newspapers?
Free news attracts more readers, who in turn attract more advertising dollars.
43
Which 2 statements about paywalls are true?
1) Many papers have strict paywalls, meaning readers only gain access after they have paid. 2) Metered systems allow access to a certain number of free stories before payment is required.
44
Which apps and digital services make the news easier to access and more appealing to a younger audience?
Scroll Facebook News Apple News
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