Chapter 4 Flashcards
(28 cards)
Self Concept
A conclusion about oneself based on memories and notions leading to understanding about who you are.
Self Concept Clarity
How certain or confident one is about who they are in relation to consumerism.
Consumers with low self clarity seek what in their consumer behaviour?
Uniqueness.
What is the difference between self schema and self concept?
Self schema - Way we think about what is appropriate, what we should or shouldn’t do.
Self concept - How we see ourselves.
Self Schema
Application of ones self concept to the notion of who one thinks one is and what one would like to do.
Self schema and self concept reinforce one another. T or F?
True.
Sexual self schema
Cognitive generalizations about sexual aspects of oneself that are derived from past experiences that manifest in current experience.
Self expansion theory
In some cases we change or expand out self concept.
Theory of psychological development (erikson)
Adolescents struggle with identity vs. role confusion.
Self discrepancy theory
3 selves -
Ideal self : Who we want to be.
Ought self: Who we think we should be
Actual self: Who we are.
Self monitoring
Monitoring your behaviours so that they are consistent in social situations.
Interdependent Self Constructs
Adjusting your behaviour so that it fits with the group. -found more in collectivist cultures.
Impression Management
Those who are concerned about the impression that they will have on others so they create impressions they want to create.
Group Affiliation
We take pride in our social affiliations because they reflect an aspect of who we are.
Self Enhancement
Goal is to promote oneself, therefore we all believe we are better than we are.
Self Diminishment
(Opposite of self enhancement) The individual believes they are noteworthy of group affiliations, and so they try not to let the group down.
Self Serving bias
Tendency to think that our successes are related to who we are and failures are related to external things that are beyond our control.
Self serving bias distorts the way we think about ourselves. T or F?
True
Bias Blind spot
Not knowing we have biases.
Cooley’s looking glass self
3 components:
How we imagine others see us
Imagining their judgements
Our effective response to such imaginings.
Self perception theory
We understand who we are by observing ourselves in a fashion similar to observing others.
The extended self
The self is evaluated in different contexts and so requires different accountment to engage in those different contexts.
Sociometer theory of self esteem
the effective value we have of ourselves, positive or negative is a reflection of our social relationships.
Conspicuous consumption
owning expensive things in order to convey a message.
