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Intro To Mass > Chapter 4 - Magazines > Flashcards

Chapter 4 - Magazines Flashcards

0
Q

Audit bureau of circulation

ABC

A

Verifies circulation

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1
Q

Henry Luce

A

Founded time magazine

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2
Q

Circulation

A

How many people read the publication

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3
Q

Pass-along readership

A

How many readers read each copy

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4
Q

Top US Magazines

A

People, Better homes and gardens , time , parade , Sports illustrated

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Intro To Mass (6 decks)

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