Chapter 4.7 - International Marketing Flashcards Preview

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Flashcards in Chapter 4.7 - International Marketing Deck (8)
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1
Q

Business Etiquette

A

Refers to the mannerism and customs (traditions) by which business is conducted in different countries

2
Q

Cultural Exports

A

Are the commercial transfer of ideas and values from one country to another, e.g. US fast-food, Hollywood movies and drive-through outlets

3
Q

Direct Investment

A

Refers to a business eating up production and/or distribution facilities in overseas markets

4
Q

Exporting

A

Is the practice of selling domestically produced goods and/or services to overseas buyers in order to gain access to larger international markets

5
Q

Global Marketing

A

Is the marketing of a product by using the same marketing strategy in numerous countries to gain from marketing economies of scale

6
Q

Globalization

A

Is the integration and interdependent of the world’s economies, resulting in cultures and tastes converging at an accelerating pace

7
Q

International Marketing

A

Is the marketing of a firm’s products in foreign countries

8
Q

Licensing

A

Occurs when a third-party firm (lisensee) buys the right to product the goods of another business (the licensor)