Chapter 5 Flashcards
1
Q
Exchange process
A
It provides a good or service in echange for something.
2
Q
Needs
A
Something that needs to be fufilled for us to survive
3
Q
Wants
A
This is what we would like to satisfy our needs
4
Q
Customer
A
The person buying the product
5
Q
Consumer
A
The person using the product
6
Q
Marketing mix
A
Combination of factors that influence a customes decision to purchase a product
