CHAPTER 5 Flashcards
The strategy must be focused on values, culture, and
other behavioral traits of the consumer base
market-oriented organization structure
organization uses a customercentered approach, which means that the most
pressing concerns, immediate needs, and personal
preferences of the consumer base must be researched.
market-oriented organization structure
They are grouped based on their
specific skills and knowledge
Functional Organizational Structure
a structure used
to organize workers.
Functional Organizational Structure
Particularly when producing
multiple goods, companies have to decide how to distinguish employees
working on one line of products from those assigned to others
Product Organizational Structure
The top
corporate officer assigned responsibilities and
obligations to managers, who were in charge of normal
operations and business unit strategy.
SBU organization structure
the structure a company uses to develop, manage
and market a good or service it provides
Product Organizational Structure
In this system, the
target market is divided into geographical units according
to certain criteria .
Territorial Organizational Structure
As an organization begins to serve its customers who are
spread over a growing geographical area, a ______ becomes a viable design
Territorial Organizational Structure
It refers to the system or
mode by which a group of
individual is able to
achieve its desired goals.
Organizational
Structure
Some
decisions a company might make include:
Which products to categorize together
Who to place in charge of each division
Procedures and workflows in each division
Sales and development goals for different products
Product Organizational Structure
contain specialized units that report to a
single authority, usually called top management.
Functional Organizational Structure
consists of operational units,
which each manages its own business
SBU organization structure
For example, an employee
may have a primary manager they report to as well
as one or more project managers they work under
matrix organizational structure
It vertically structures each
department with roles from the president to finance and
sales departments, to customer service, to employees
assigned to one product or service.
Functional Organizational Structure
