chapter 5 Flashcards
defined as different media channels or broadcasters such as the
television, internet, audio podcasts, video content, and others.
Broadcast media
The primary purpose of ___________________ is to broadcast and communicate with the public.
broadcasting media
It lets the masses know about everythingthat happens around the world, as well as it is used for entertaining people.
Broadcast Media
It can be called the whole package of broadcasting information, entertainment, and news.
Broadcast Media
Radio is a form of ________________.
audio advertising
They provide the public with pre-recorded content, primarily including commercial topics.
Radio production
It conducts various programs
and gives information based on the people’s interests.
Radio production
These are short positive comments on the product. They are less cost-consuming.
Spot Announcements
A program will be planned and executed with the help of music and entertainment to detail the product.
Sponsored programs
It is cost-consuming and would be chosen mainly by big brands and products.
Sponsored programs
is the most advanced form of broadcasting media. It provides
the public with colorful visualized content with audio and motion
signals.
Broadcast television
The business people represent their product orally and give a detailed explanation.
Broadcast television
Advertisers prefer television as their better way to reach the target
audience because it plays a crucial role in today’s world.
Broadcast television
These films are commercial films that come up with a unique
concept of demonstrating their product through video and
audio content.
advertising films
It involves taglines and the overall description of the product.
advertising films
It is very effective because people often get more attracted to
the visual media, which is why many business people go for
advertising films to market their products.
advertising films
are posters displaying product details using colors pictures, and various font styles. They are usually displayed on big screens in movie theatres.
slides
They can be seen in the interval or before the movie’s start. They
are not expensive as advertising films.
slides
These are like advertising films, but that does not come up
with any story. They include the business details in the form
of a short video.
VIDEO ADVERTISING
They can be displayed in pubs, theatres, and 3D roadside
pictures.
VIDEO ADVERTISING
Drama and music programs are also used for broadcasting. .
VIDEO ADVERTISING
It always comes up with
new innovative ideas to
impress people. People
still choose it as the best
source of information.
relevant
Broadcast media these days, with the help of ___________ media, is even more reaching to a mass audience.
DIGITAL
Twitter, Facebook, Instagram,
Youtube, and many other social media platforms display live content, active responses, audience debates on the current topics, updates on newer issues, and helping businesses over a larger network.
DIGITAL
