Chapter 5 Flashcards
Is the blueprint or plan. It maps the house to conveying a message. It designed to help people to communicate effectively and accomplish individual or organizational objectives.
Communication Strategy
A. KINDS OF COMMUNICATION STRATEGY
• Verbal Communication Strategy (Written and Oral Communication)
• Non-Verbal Communication Strategy
• Visual Communication Strategy
Can be broken down into two categories of a written and oral communication.
• Verbal Communication Strategy
Comprises email, chat, fax messages, and text messages.
Written Communication
May involve phone calls, video chats, aside from face face conversation.
Oral Communication
Is more on visual cues such as facial reaction, body language, voice tone, and physical distance, between communicators.
• Non-Verbal Communication Strategy
Provides documentation in school and in workplace. It comprises signage, memoranda, illustrations, web pages, and graphic designs.
• Visual Communication Strategy
Factors to consider in a developing communication strategy
Informative
Persuasive
Entertaining