Chapter 5 Flashcards
(52 cards)
Demand defintion
Demand is the various amounts of a product that consumers are willing to purchase at each of a series of possible prices during a specified period of time.
the quantities that will be purchased at various possible prices
The law of demand
There is an inverse relationship between price and quantity demanded (other things equal)
as price falls, quantity demanded rises
Why the inverse relationship between price and quantity demanded?
- People buy more of a product at a low price than a high price
- Diminishing marginal utility
- The income effect
- The substitution effect
Giffen Goods
Contradictory to the law of demand: when the price increases, demand increases
bought by impoverished families
Demand schedule
Demand shown in table form reveals the relationship between various prices of the product and the quantity of the product a particular consumer would be willing and able to purchase at each of these prices
Market demand
To get from individual demand to market demand:
The sum of the quantities demanded by all individual consumers at each of the various possible prices
The higher the number of consumers, the higher the market demand of a specific product
Competition requires that more than one buyer be presented
The determinants of demand
also referred to as demand shifters
- Consumers’ tastes (preferences)
- Number of buyers
- Consumers’ incomes
- Price of related goods
- Consumer expectations
Assumed to be constant when single demand curve is drawn
Change in quantity demanded
(graphically)
A change in price causes movement along the demand curve
Price of a product is the most important determinant
Change in demand
(graphically)
A change in one or more of the determinents of demand causes a shift in the demand curve
* An increase in demand - demand curve shifts right
* A decrease in demand - demand curve shifts left
Determinants of demand: Income
Normal goods
also referred to as superior goods
Products whose demand varies directly with money income
e.g. most products
Rise in income = rise in demand (and vice versa)
Determinants of demand: Income
Inferior goods
Products whose demand varies inversely with money income
e.g. used clothing, second-hand cars, no-name brands
Rise in income = decrease in demand (and vice versa)
Determinants of demand: Prices of related goods
Subsitute good
Product that can be used in place of another one
e.g. Coke and Pepsi
An increase in the price of one good = Increase in demand for the other
Determinants of demand: Prices of related goods
Complementary good
Product that is used together with another product
e.g. toothbrushes and toothpaste
When the price of one good falls (its quantity demanded increases) - the demand for the other good increases (and vice versa)
Determinants of demand: Prices of related goods
Unrelated good
also referred to as independent goods
A price change in one has little or no effect on the demand for the other
e.g. shirts and guacamole
Determinants of demand:
Consumer expectations
An expectation of higher future prices = increase in demand (to beat the anticipated price rises) and vice versa
Supply definiton
The various amounts of a product that producers are willing to make available for sale at each of a series of possible prices during a specified time period.
The Law of Supply
There is a direct relationship between price and quantity supplied (other things equal)
As price rises; quantity supplied increases (and vice versa)
Supply Curve
Slopes upwards; reflects the law of supply
Market Supply
To get from individual supply to market supply:
The sum of the quantities supplied by all individual producers at each of the various possible prices
Determinants of supply
Also reffered to as supply shifters
- Resource prices
- Technology
- Taxes and subsidies
- Prices of other goods
- Producer expectations
- Number of sellers
Assumed to be constant when single supply curve is drawn
Change in supply
A change in one or more of the determinents of supply result in a shift in the supply curve
* An increase in supply - supply curve shifts right
* A decrease in supply - supply curve shifts left
Change in quantity supplied
A change in price causes movement along the supply curve
Price of a product is the most important determinant
Determinents of supply:
Resource prices
An increase in resource prices causes a decrease in supply (and vice versa)
lower costs = increase in supply
Determinents of supply:
Technology
Improvements in technology enable firms to produce units of output with fewer resources = lower costs; causes an increase in supply
lower costs = increase in supply
includes techniques of production