Chapter 5

Question 0

Agency appraisals

Answer 0

Reviews responsibility for events and can evoke consequential emotions like gratefulness, frustration, guilt, or sadness

Question 1

Effort put forth by employees in carefully managing their appearance as a requisite for performing their job well

Answer 1

Aesthetic labour

Question 2

Anticipation appraisals

Answer 2

Appraisals focusing on the future and can elicit anticipatory emotions like hopefulness or anxiety

Question 3

Autobiographical memories

Answer 3

Cognitive representation of meaningful events in ones life

Question 4

Means of recording responses based on either automatic visceral reactions or neurological brain activity

Answer 4

Autonomic measures

Question 5

Bipolar

Answer 5

Situation wherein if one feels joy he or she cannot also experience sadness

Question 6

Cognitive appraisal theory

Answer 6

School of thought proposing that specific types of appraisal thoughts can be linked to specific types of emotions

Question 7

Consumer effect

Answer 7

Feelings a consumer has about a particular product or activity

Question 8

Degree of personal relevance a consumer finds in pursuing value from a particular category of consumption

Answer 8

Consumer involvement

Question 9

Emotion

Answer 9

A specific psychobiological reaction to human appraisal

Question 10

Extent to which an emotional display by one person influences the emotional state of a bystander

Answer 10

Emotional contagion

Question 11

Emotional effect on memory

Answer 11

Relatively superior recall for information presented with mild affective content compared to similar information presented in an affective neutral way

Question 12

Extent to which a consumer shows outward behavioural signs and otherwise reacts obviously to emotional experiences

Answer 12

Emotional expressiveness

Question 13

Emotional intelligence

Answer 13

Awareness if the emotions experienced in a given situation and the ability to control reactions to these emotions

Question 14

Type of deep personal interest that evokes strongly felt feelings simply from the thoughts or behaviour associated with some object or activity

Answer 14

Emotional involvement

Question 15

Emotional labour

Answer 15

Effort put forth by service workers who have to overtly manage their own emotional displays as part of the requirements of the job

Question 16

Enduring involvement

Answer 16

Ongoing interest in some product or opportunity

Question 17

Equity appraisal

Answer 17

Considers how fair some event is and can evoke emotions like warmth or anger

Question 18

Extremely high emotional involvement in which a consumer is engrossed in an activity

Answer 18

Flow

Question 19

Hedonic motivations rate of equilibrium wherein the body naturally reacts in a way so as to maintain a constant, normal bloodstream.

Answer 19

Drive to experience something emotionally gratifying homeostasis

Question 20

Maslow’s hierarchy of needs

Answer 20

A theory of human motivation which describes consumers as addressing a finite set of prioritised needs

Question 21

Moderating variable

Answer 21

Variable that changes the nature of the relationship between two other variables

Question 22

Mood

Answer 22

Transient and general affective state

Question 23

Mood-congruent judgements

Answer 23

Evaluations in which the value of a target is influences in a consistent way by ones mood

Question 24

Consumers will remember information better wen the mood they are currently in matches the mood they were in when originally exposed to the message

Answer 24

Mood-congruent recall

Question 25

Motivations

Answer 25

Inner reasons or driving forces behind human actions that drive consumers to address real needa

Question 26

Consider how something turned out relative to ones goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride

Answer 26

Outcome appraisal

Question 27

PAD

Answer 27

Pleasure-arousal-dominance; a self report measure that asks respondents to rate feelings using semantic differential items

Question 28

Product contamination

Answer 28

Refers to the diminished positive feelings someone has about a product because another consumer has handled the product

Question 29

Product enthusiasts

Answer 29

Consumers with very high involvement in some product category

Question 30

Product involvement

Answer 30

The personal relevance of a particular product category

Question 31

Product involvement

Answer 31

The personal relevance of a particular product category

Question 32

Psychobiological

Answer 32

A response involving both psychological and human responses

Question 33

Puts forward the notion that consumers orient their behaviour either through a prevention or promotion focus

Answer 33

Regulatory focus theory

Question 34

Schematic-based affect

Answer 34

Emotions that become stored as part of the meaning for a category (a schema)