Chapter 5 Flashcards
Price elasticity of demand
Measures how much the quantity demanded responds to a change in price
Elastic- quantity demanded responds substantially to changes in price
Inelastic- responds only slightly to changes in price
PED = %change in QD/ %change in price
Elasticity
Measures how much consumers respond to changes in different variables
What influences price elasticity of demand
- Availability of close substitutes (close substitutes = more elastic demand)
- Necessities vs luxuries
- Definition of the market (narrowly defined markets have more elastic demands bc easier to find close substitutes)
- Time horizon (goods more elastic over time)
Elasticity of demand curves
Elasticity > 1 = elastic
Elasticity < 1 = Inelastic
Elasticity = 1 is unit elastic (unitary)
Flatter demand curve = greater PED
Steeper demand curve = smaller PED
Perfectly Inelastic demand
Zero elasticity; demand curve is vertical
Perfectly elastic
PED approaches infinity; demand curve is horizontal
Total revenue
Amount paid by buyers and received by sellers for a good
Price x Quantity
Impact of price change on total revenue depends on…
Elasticity of demand. If demand is…
Elastic: increase in price causes decrease in total revenue (P⬆️TR⬇️ P⬇️TR⬆️)
Inelastic: price and TR move in same direction (P⬆️TR⬆️ P⬇️TR⬇️)
Unit elastic: TR remains constant when price changes
Elasticity of a linear demand curve
Slope of linear demand curve is constant but elasticity is not:
Points of low price and high quantity- demand curve Inelastic
Points of high price and low quantity- demand curve is elastic
Income elasticity of demand
Measures how quantity demanded changes as consumer income changes
IED = %change in QD/ % change in income
Elasticity of normal vs inferior goods
Bc QD and income move in same direction,
Normal goods: + income elasticities
Inferior goods: - elasticities
Necessities usually have small income elasticities bc they are still demanded at low income
Cross-price elasticity of demand
Measures how the QD of one good responds to change in price of another
CPED = %change in QD of good 1/ %change in price of good 2
Substitutes: +
Complements: -
Price elasticity of supply
Measures how much QS responds to changes in price
PES = %change in QS/ %change in price
ES > 1 = elastic
ES < 1 = Inelastic
ES = 0 perfectly Inelastic
Key determinant: time period (supply is more elastic in the long run)