chapter 5 Flashcards
(40 cards)
value chain
linked set of value creating activities that begin with raw materials
durability
THE RATE at which a firm’s underlying resources depreciate or become obsolete
upstream
the closer to the beginning in the value chain
organizational analysis
concerned with identifying and developing an organization’s resources and competencies
center of gravity
the part of the value chain that is the most important to the company
explicit knowledge
knowledge that can be easily articulated and communicated
downstream
the closer to the end of the value chain
accessing a distinctive competency
asset endowment, acquired from someone else, shared with another business etc
corporate culture
beliefs, expectations and values creating activities that begin with raw materials
rareness
do no other companies possess it?
cultural intensity
the degree to which members of the unit accept the corporate culture.
tacit knowledge
knowledge that is not easily communicated/deeply rooted in company experience/ culture
cultural integration
the extent to which units throughout the organizations share a common culture
business model
the company’s method for making money
product life cycle
the introduction, growth, maturity, and decline of a product
distinctive competency
core competencies that are superior to those of the competition
brand
name given to a company ‘s product which identifies that item in the customers mind
imitability related to sustainability
THE RATE at which a firm’s underlying resources can be duplicated by others
corporate brand
a type of brand in which the company’s name serves as the brand
replicability
THE ABILITY of competitors to use duplicated resources to imitate a competitors success
value
does it provide customer value and competitive advantage ?
corporate reputation
widely held perception of the company by the general public
transparency
THE SPEED with which firms support a successful strategy
experience curve
unit production costs decline each time volume production increases