Chapter 5: Adapting to your audience.

Question 1

Dimensions of speaker credibility

Answer 1

Competence, dynamism, sociability, and trustworthiness.

Question 2

Competence

Answer 2

Qualifications speaker has on a subject

Question 3

Trustworthiness

Answer 3

More general term, perception of individual person.

Question 4

Dynamism

Answer 4

Activity during the speech. Often great enthusiasm and body langauge.

Question 5

Sociability

Answer 5

Degree of how well the speaker connects to the audience

Question 6

Close-ended questions

Answer 6

give respondent possible answers that they can choose from

Question 7

Open-ended questions

Answer 7

a question designed to get more info by making the respondent answer in their own words.

Question 8

When receiving info from the audience, there are two ways you can mention it.

Answer 8

Summary Statistics- reflect trends of the audience ( may compare to nation trend)
Direct Quotes- Provided by respondent

Question 9

Target Audience

Answer 9

specific sub-group or group that you are trying to reach.