Chapter 5: E-Commerce & Technology P1 Flashcards Preview

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Flashcards in Chapter 5: E-Commerce & Technology P1 Deck (12)
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1
Q

Social Media

definition

A
  • Social media is an effective tool to help promote goods and services
  • High quality content can attract potential customers
2
Q

Key Marketing Strategies 1

A

Content marketing

  • Integrate content marketing with social media
  • Build relationship with customers through frequent posting
3
Q

Key Marketing Strategies 2

A

Respond quickly to customer’s questions through direct messages or comments (Twitter)
- Shows concern and initiative to improve

4
Q

Key Marketing Strategies 3

A

Build engagement

- To keep customers coming back with promotions, contests and giveaways

5
Q

The Cloud

definition

A
  • Storing and accessing data and programs over the internet instead of business servers
6
Q

Benefits of The Cloud:

Scalability

A
  • The capability for it to change in size and scale

- Allows businesses to store more data and information during peak season and other sudden growth

7
Q

Benefits of The Cloud:

Collaboration

A
  • Business information can be stored in a central place
  • Accessed from anywhere in the world
  • Employees do not need to email large files
8
Q

Benefits of The Cloud:

Flexibility

A
  • Allows employees to have the ability to access it from home or overseas
  • In different countries at different time zones
9
Q

Benefits of The Cloud:

Security and Data protection

A
  • Cloud service have backups and security

- In case file is lost on the device, it could always be retrieved back from the cloud

10
Q

Benefits of The Cloud:

Low Cost

A
  • Do not need physical storage space

- Less resources needed such as papers and ink to print

11
Q

Roles of e-commerce:

Supports business activities

A
  • The internet supports business activities to operate 24/7 globally
  • Providing them a wider market base and maximising profit as orders made are not restricted to time and place.
12
Q

Roles of e-commerce:

Operate in global environment

A
  • Access allows business to operate in a global environment on both B2B and B2C.
  • Connect easily with each other to form business relationship