Chapter 5- magazines

Question 1

The first truly national magazine with a large circulation was

Answer 1

The Saturday Evening Post

Question 2

Magazines widened their audiences in the 1800s by catering to what demographic group?

Answer 2

Women

Question 3

What woman was the Editor of Godey’s Lady Book for 40 years and supported higher education and property rights for women?

Answer 3

Sarah Josepha Hall

Question 4

What magazine crusaded against patent medicine ads and venereal disease in the 19th century?

Answer 4

The Ladies Home Journal

Question 5

Who founded and edited “The Crisis”, a NAACP’s magazine that continues to be published today?

Answer 5

W. E. B. Du Buis

Question 6

Investigative reporting was pioneered in the early 1900s by which magazine?

Answer 6

Mcclure’s magazine

Question 7

What congressional act benefitted magazines by lowering the mailing rates for magazines?

Answer 7

The Postal Act of 1819

Question 8

America’s first investigative reports were called

Answer 8

Muckrakers

Question 9

What was the first magazine to be published entirely on the Internet?

Answer 9

Salon

Question 10

What man launched Time, Fortune, Sports Illustrated, and Money Magazine?

Answer 10

Henry Luce

Question 11

The most striking trend in magazine development in the second half of the 20th century had been toward

Answer 11

Target audiences

Question 12

Who published General Magazine

Answer 12

Ben Franklin

Question 13

Which department in magazine publication handles address changes?

Answer 13

circulation

Question 14

What magazine in the 1950s founded by Henry Luce was one of the first to anticipate the trend toward specialized target audiences

Answer 14

Sports Illustrated

Question 15

From the beginning until today, what demographic group is the best audience for magazines?

Answer 15

American adults with some college education

Question 16

What kind of magazine is aimed at people in specific professions to provide information

Answer 16

trade, professional, and business management

Question 17

What kind of magazine is aimed at owners, customers, and employees of a specific company?

Answer 17

Industrial, company, and sponsored magazines

Question 18

What kind of magazines are sold by subscription and at newsstands, and bookstores

Answer 18

consumer magazines

Question 19

what did editor Edward Bok in the ladies home journal crusade against

Answer 19

Patient medicines (ads of these meds were in the magazine)

Question 20

The first magazine in Colonial America was called

Answer 20

American Magazine

Question 21

What person published American Magazine?

Answer 21

Andrew Bradford

Question 22

For one expose’ done on John Rockefeller, Ida Tarbell observed him for two hours while attending what kind of public gathering?

Answer 22

An inauguration

Question 23

What is the only magazine to be in the nation’s top ten that is NOT a woman’s magazine?

Answer 23

Game Informer

Question 24

What agency did Congress create to prevent unfair advertising?

Answer 24

Federal Trade Commission

Question 25

In 2012, what did Newsweek stop doing

Answer 25

Stopped its print edition

Question 26

In 1945, who launched Ebony and Jet magazines

Answer 26

John Johnson

Question 27

Today, there are roughly how many magazines published in the USA

Answer 27

7,000

Question 28

Of all magazines in operation in the usa today, how many are general interest consumer magazines

Answer 28

7,300

Question 29

What are special versions of a given issue of a magazine in which editorial content and ads are changed for different demographic or regional groups?

Answer 29

split runs

Question 30

The total number of sold issues of a particular magazine is called its

Answer 30

circulation

Question 31

What is the name of the ads that appear in magazines that look more like genuine editorial content?

Answer 31

Advertorials

Question 32

In 1913, the 17th amendment, mandating popular election of Senators was ratified. What magazine started this movement with a series of articles- "The Treason of the Senate"

Answer 32

Cosmopolitan

Question 33

Produced to look like a consumer magazine, what kind of magazine is actually a mail-order catalog

Answer 33

magalogue

Question 34

what company was established in 1914 to provide reliability to circulation figures

Answer 34

Audit Bureau of Circulations (ABC)

Question 35

Magazine content placed near an ad that is designed to reinforce the advertiser's message is called what kind of copy?

Answer 35

Complementary copy

Question 36

What advertisers demand advance knowledge of editorial content in order to be assured they are happy with the placement of its ads near that content, is called what kind of policy

Answer 36

ad-pull policy

Question 37

What magazine, published in 1923, presented the weeks news in review, was immediately popular, and made a profit within the first year?

Answer 37

Time Magazine

Question 38

Online magazines are categorized in two ways. Once is online editions of existing magazines, the other is

Answer 38

online-only magazine