Chapter 5: off site SEO

Question 1

how to improve off-site SEO

Answer 1

1. links
2. Popularity metrics
   3.content marketing

Question 2

can links be based on images only?

Answer 2

not on text and images

Question 3

HTML

Answer 3

basic programming language that we use

Question 4

types of linkes

Answer 4

natural outbound links

paid links

natural internal links
- takes person elsewhere on site they are on

Question 5

do search engines tell us how popularity metrics work?

Answer 5

no but we know from
search engine guidelines
career SEOs
Correlation data

Question 6

link profile

Answer 6

o Determining the popularity of page by examining pages backlinks
 Links from external websites
o List of back links makes the link profile
 Webpages uses this to calculate popularity

Question 7

popularity metrics

Answer 7

• Popularity metrics
  o Total number of backlinks
  o Backlinks form relevant or related websites
  o Anchor text
  o Link neighborhood
   Backlinks from only reputable websites or could be spam
  o Link freshness
   Have constant new backlinks
  o Link diversity
   Backlinks from different domains and Ips
  o Social sharing

Question 8

types of earned links

Answer 8

editoral
- improve the most
link your content

Manuel
- direct effort but still require third part

manufactured
- made by web maker

Question 9

good content marketing

Answer 9

must be distributed
should be encouraged to take next step