Chapter 5.6

Question 1

Promotional activeties

Answer 1

Are the different ways in which a firm tries to communicate with its customer

Question 2

Sales promotions

Answer 2

Are short term incentives to encourgae customers to buy

Question 3

Advertising

Answer 3

Involves paid for communications

Question 4

The promotional mix

Answer 4

Is the combination of promotional methods used by a business to communicate with its customer

Question 5

The distribution channels

Answer 5

Describes how the ownership if products passes from the producer to the final customer

Question 6

Retailer

Answer 6

Are shops that sell direct to the customer

Question 7

E commerce

Answer 7

Involves online trading

Question 8

M commerce

Answer 8

Involves online trading via a mobile phone

Question 9

Direct marketing

Answer 9

Occurs when there is a direct link from the producers to the customer with no intermendaires

Question 10

An intermediary

Answer 10

Is a link in the distribuiton chain between the producer and the customer

Question 11

Wholesalers

Answer 11

Break bulk; they buy in large quantities from a producer and sell to retailers.