Chapter 6 Flashcards
(46 cards)
elasticity
- a measure of responsiveness to changes in prices or incomes
price elasticity of demand
- ratio of the percent change in quantity demanded to the percent change in price as we move along the demand curve (drop minus sign)
% Change in quantity demanded
% change in price
% change in quantity demanded
Change in quantity demanded
Initial quantity demanded X 100
% Change in Price
Change in price
Initial Price X 100
Highly elastic
- when price of elasticity of demand is large
- when quantity demanded is changed by a large percentage compared to the percent change in price
Inelastic demand
- a small price elasticity
- ex. 0.2
- The quantity demanded will fall by a relatively small amount when price rises
Midpoint Method
- a technique for calculating the percent change
% change in X = Change in X
Average value of x X 100
Average value of X
Starting value of X + Final value of X
2
Computing Price elasticy of demand with 2 points
Q2 - Q1
(Q1 + Q2) / 2
P2 - P1
(P1 + P2) / 2
Examples of goods that have inleastic demand
- eggs 0.1
- Beef 0.4
- Stationery 0.5
- Gasoline 0.5
Examples of goods with Elastic demand
- Housing 1.2
- Restaurant meals 2.3
- Airline travel 2.4
- Foreign travel 4.1
Perfectly inelastic demand
- When the quantity demanded does not respond at all to changes in price
- demand curve is a vertical line
- price elasticity of demand = 0
Perfectly elastic
- When any price increase will cause the quantity demanded to drop to zero
- Demand curve is a horizontal lie
- price elasticity of demand = infinite
- if it goes below the horizontal line, people will be an an extremely large number of item
Elastic
- if the price elasticity of demand is greater than 1
Inelastic
- If the price elasticity of demand is less than 1
Unit elastic
- if the price elasticty of demand is exactly 1
Total revenue
- Price x Quantity sold
- price elasticity of demand affects the total revenue of a good
How to calculate total revenue on a graph
- Total revenue is equal to the area of a rectangle whoe height is the price and whose width is the quantity demanded at that price
When a seller raises a price, 2 things happen:
- price effect
- quantity effect
Price effect
- After a price increase, each unit sold sells at a higher price, which tends to raise revenue
Quantity effect
- After a price increase, fewer units are sold, which tends to lower revenue
IF demand for a good is unit-elastic
- price elasticity of demand is 1
- an increase in price does not change total revenue
- quantity effect and the price effect exactly offset each other
If demand for a good is inelastic
- elasticity < 1
- a higher price increases total revenue
- price effect is stronger than the quantity effect
If demand for a good is elastic
- elasticity > 1
- increase in price reduces total revenue
- quantity effect is stronger than the price effect