Chapter 6 Flashcards
1
Q
___% of new products, services, and businesses fail within the first 12 months.
A
85%
2
Q
An important principle when creating new ideas is to push _____, not ______.
A
consumer benefits; product functions
3
Q
Why is the “stimulus-response” method of brainstorming often successful?
A
That’s because it uses the brain to absorb and process things or events, then make new connections.
4
Q
What is the cardinal rule of brainstorming?
A
Keep all ideas and treat them as if they are great no matter how ridiculous they sound.
5
Q
What is concept testing when it comes to innovation?
A
Surveying people in the target audience to gauge their interest in a product concept without actually making the new product.
6
Q
What are the stages of the improvement cycle?
A
Plan, do, study, act
