CHAPTER 6 Flashcards
Quick Learn (28 cards)
What is price elasticity of demand?
Measuring responsiveness (sensitivity) of consumers to price changes
It reflects how much the quantity demanded changes when the price changes.
How is price elasticity of demand calculated?
Ed = %ΔQ / %ΔP
This is the formula used to determine the elasticity of demand.
What does it mean if the price elasticity of demand is greater than 1?
Elastic demand
This indicates that the percentage change in quantity demanded is greater than the percentage change in price.
What does it mean if the price elasticity of demand is less than 1?
Inelastic demand
This indicates that the percentage change in quantity demanded is less than the percentage change in price.
What is unit elasticity?
Ed = 1
This means that the percentage change in quantity demanded is equal to the percentage change in price.
What is the total revenue test?
Total revenue = Price (P) x Quantity demanded (Qd)
It helps to determine the effect of price changes on total revenue.
What happens to total revenue when demand is elastic and price increases?
Total revenue decreases
This is because the percentage decrease in quantity demanded exceeds the percentage increase in price.
What happens to total revenue when demand is inelastic and price increases?
Total revenue increases
This is because the percentage decrease in quantity demanded is less than the percentage increase in price.
What is cross elasticity of demand?
Measures how sensitive consumer purchases of one product are to a change in the price of another product
It can indicate whether goods are substitutes or complements.
What does a positive cross elasticity of demand indicate?
Substitute goods
This means that an increase in the price of one good leads to an increase in the quantity demanded of another good.
What does a negative cross elasticity of demand indicate?
Complementary goods
This means that an increase in the price of one good leads to a decrease in the quantity demanded of another good.
What is income elasticity of demand?
Measures the degree to which consumers respond to a change in their incomes by buying more or less of a particular good
It indicates whether a good is normal or inferior.
What does a positive income elasticity of demand indicate?
Normal goods
This means that an increase in income leads to an increase in quantity demanded.
What does a negative income elasticity of demand indicate?
Inferior goods
This means that an increase in income leads to a decrease in quantity demanded.
What is the midpoint formula used for?
To calculate percentage changes in price and quantity
It provides a more accurate elasticity calculation.
What is the relationship between price elasticity of supply and time?
The longer the time period, the greater the elasticity of supply
This is because producers have more time to adjust their supply.
What is perfectly inelastic demand?
Ed = 0
This means that quantity demanded does not change regardless of price changes.
What is perfectly elastic demand?
Ed = ∞
This means that any price increase will lead to zero quantity demanded.
What factors determine price elasticity of demand?
- Substitutability
- Proportion of income
- Luxuries vs. necessities
- Time
These factors affect how consumers respond to price changes.
What is the elasticity of demand when a product’s quantity demanded decreases from 6 to 3 when the price increases from R5 to R10?
Ed = 0.5 (Inelastic demand)
This indicates that the percentage change in quantity demanded is less than the percentage change in price.
What does it mean when the price elasticity of supply is greater than 1?
Relatively elastic supply
This indicates that the percentage change in quantity supplied is greater than the percentage change in price.
What does it mean when the price elasticity of supply is less than 1?
Relatively inelastic supply
This indicates that the percentage change in quantity supplied is less than the percentage change in price.
What happens to the supply of antiques when demand increases?
Supply remains highly inelastic
This is because genuine antiques cannot be reproduced.
What is the effect of high excise taxes on products with elastic demand?
Less tax revenue
Governments tend to target products with inelastic demand for higher taxes.