Chapter 6

Question 1

A daily internet user with high-speed home Internet access and the technology and literacy skills to go online for employment, news, politics, entertainment, commerce, and other activities.

Answer 1

Digital Citizens

Question 2

News reporting devoted to a targeted portion (subset) of a journalism market sector or for a portion of readers or viewers based on content or ideological presentation.

Answer 2

Niche Journalism

Question 3

News reported and distributed by citizens, rather than professional journalists and for-profit news organizations.

Answer 3

Citizen Journalism

Question 4

Web based and mobile based technologies that are used to turn communication into interactive dialogue between organizations, communities, and individuals; social media technologies take on many different forms including blogs, Wikis, podcasts, pictures, video, Facebook, and Twitter.

Answer 4

Social Media

Question 5

The power of the media to bring public attention to particular issues and problems.

Answer 5

Agenda Setting

Question 6

The power of the media to influence how events and issues are interpreted.

Answer 6

Framing

Question 7

Process of preparing the public to take a particular view of an event or political actor.

Answer 7

Priming

Question 8

The requirement that broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public.

Answer 8

Equal Time Rule

Question 9

A Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or television broadcast.

Answer 9

Right of Rebuttal

Question 10

An FCC requirement for broadcasters who air programs on controversial issues to provide time for opposing views; the FCC ceased enforcing this doctrine in 1985.

Answer 10

Fairness Doctrine