Chapter 6 : Attitude And Social Cognition

Question 1

Who proposed the concept of cognitive dissonance

Answer 1

Leon festinger

Also remember:
• cognitive consistency = balance and cognitive dissonance
• when elements of attitude or attitude system are in the same direction

Question 2

Two step concept of attitude change was proposed by

Answer 2

SM Mohsin

• target and source
First step- target identifies with the source
Second step- source changes attitude to change target’s attitude

Question 3

Factors that influence attitude change

Answer 3

Characteristics of present attitude
Source characteristics
Message characteristics
Target characteristics