Chapter 6: Sensation and Perception Flashcards
What is sensation?
The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment…
aka the information the nervous system transmits to the brain.
What is perception?
The processes by which one’s brain organizes and interprets sensory input, enabling us to recognize meaningful objects and events.
In our everyday experiences, sensation and perception…
Blend into one continuous process.
What is bottom-up processing?
Starts at the sensory receptors, works up to higher levels of processing.
Sensory –> Integration of sensory information
What is top-down processing?
Constructs perceptions from the sensory input by drawing on our experience and expectations.
Processing guided by higher-level mental processes.
What three steps are basic to all our sensory systems?
- RECEIVE sensory stimulation –> Specialized receptor cells
- TRANSFORM stimulation –> Neural impulses
- DELIVER the neural information to our brain
What is transduction?
The process of converting one form of energy into another that our brain can use.
What is psychophysics?
The study of the relationships between the physical energy we can detect and its effects on our psychological experiences.
What are absolute thresholds?
The minimum stimulation necessary to detect a particular stimulus 50% of the time
=Half the time, you can detect, half the time, you cannot detect.
What is signal detection theory?
Prediction of how/when we will detect weak signals in the presence of background stimulation, as detecting weak stimulus depends on both strength and psychological state - experience, expectations, motivations, stress.
Why do people respond differently to the same stimuli? Why do reactions vary as circumstances change?
What are subliminal stimuli?
Stimuli you cannot detect 50% of the time - below your absolute threshold for conscious awareness.
What is priming?
The activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response.
When can we evaluate a stimulus?
Even when we aren’t aware of it, and unaware of our evaluation.
What is the dual-track mind, in terms of sensation and perception?
Much of our information processing occurs automatically, out of sight, off the radar screen of our conscious mind.
What is the difference threshold?
The minimum difference between two stimuli required for detection 50% of the time. We experience the difference threshold as a ‘just noticeable difference’.
The difference threshold _________ with the size of the stimulus.
Increases
Does subliminal sensation enable subliminal persuasion?
Subliminal = Below consciousness
Though subliminal sensation can subtly influence people, they don’t have a powerful, enduring effect.
What is Weber’s law?
For an average person to perceive a difference, two stimuli must differ by a constant minimum PERCENTAGE, no a constant amount.
The proportion varies depending on the stimulus.
What is sensory adaptation?
When constantly exposed to an unchanging stimulus, we become less aware of it – our nerve cells fire less frequently = Less sensitive
How does the sensory adaptation not apply to vision?
Our eyes are always moving, whether we are aware of it or not! This ensures that the stimulation on the eyes’ receptors continually changes.
What is the pro to sensory adaptation?
It allows us to focus on informative changes in our environment, without being distracted by background chatter –> USEFULNESS
What is a perceptual set?
A set of mental tendencies and assumptions that affect, top-down, our sensations.
Expectations that come with experience.
What determines our perceptual set?
Through experience, we form concepts/schemas that organize and interpret unfamiliar information.
How does the immediate context affect our perception?
The context creates an expectation that, top-down, influences our perception.