Chapter 7 Flashcards
(58 cards)
1
Q
What’s e-commerce?
A
- The process of buying/selling/transferring/exchanging products/services/information via computer networks (ex: Internet)
- Part of e-business
2
Q
What’s e-business?
A
- Broader concept than e-commerce (EC)
- Include servicing customers, collaborating with business partner, and performing electronic transactions within an organization (ex: applying for a job ⟶ remember: transaction = process)
3
Q
What are the main impacts of e-commerce?
A
- Wider reach
- Transformed the nature of competition
- Removed many barriers to entry that previously impeded entrepreneurs
4
Q
What are the types of organizations?
A
- Brick-an-mortar
- Virtual organization (new business model)
- Clicks-and-mortar (new business model)
5
Q
What are brick-and-mortars?
A
- Organization that are purely physical, no e-commerce (EC) ⟶ ex: local stores
6
Q
What are virtual organizations?
A
- Organization that are purely digital, pure-play, only e-commerce (EC) ⟶ ex: princess poly
7
Q
What are clicks-and-mortars?
A
- Organization that have primary physical presence with partial e-commerce (EC) ⟶ ex: walmart
8
Q
What are the type of e-commerce?
A
- B2C (business to consumer)
- B2B (business to business) ⟶ more focused on quantity
- C2C (consumer to consumer)
- E-government/G2C/G2B (government to citizen)
- B2E (Business to employee)
- M-commerce (mobile commerce)
- Social commerce
- Conversational/chat commerce
9
Q
What constitute an electronic catalogue?
A
- Product database
- Directory
- Search capabilities
- Presentation function
10
Q
What are auctions?
A
- Competitive buying/selling process in which prices are determined by competitive bidding
- 2 types ⟶ forward auctions and reverse auctions
11
Q
What’s forward auctions?
A
- Seller puts something on auction and tries to obtain the highest amount from buyer (ex: ebay)
12
Q
What’s reverse auctions?
A
- Buyer tries to get the lowest amount from seller by requesting a quote (ex: merx)
13
Q
What’s an electronic forefront?
A
- Website that represent a single store ⟶ ex: sennelier website
14
Q
What’s an electronic mall (cybermall/e-mall)?
A
- Website housing multiple individual stores
15
Q
What’s an electronic marketplace?
A
- Central, virtual market space where buyers and sellers can conduct e-commerce and e-business activities ⟶ ex: instagram/facebook
16
Q
Name some payments systems
A
- E-cheque
-Electronic cards
⟶ Electronic credit/debit cards
⟶ Purchasing cards
⟶ Stored-value money cards
⟶ EMV Smart cards (chip)
-Digital online payments (payment gateways) ⟶ ex: paypal
17
Q
How to use e-cheques?
A
- Establish checking account with bank
- When buying ⟶ emails encrypted e-cheque to the seller
- Seller deposit in bank account and the funds are transferred
18
Q
What’s EMV smart card?
A
- Contains chip that stores large amount of info + magnetic stripe for backward compatibility
- Technical standard for smart payment cards
- Can be swiped/inserted/read over short distance (near-field communication)
- Also called “chip and PIN” or “chip and signature” ⟶ depends on authentication method employed by card issuer
19
Q
Name different e-commerce business models
A
- Online direct marketing
- Electronic tendering system
- Name-your-own-price
- Find-the-best-price
- Affiliate marketing
- Viral marketing
- Group purchasing
- Online auction
- Electronic marketplace and exchanges
- Bartering online
- Deep discounters
- Membership
- Product customization
20
Q
What’s online direct marketing?
A
- Selling online directly to customers ⟶ ex: Amazon
21
Q
What’s electronic tendering system?
A
- B2B reverse auction (requesting notes from suppliers) ⟶ ex: Merx
22
Q
What’s name-your-price?
A
- Customers decide how much they are willing to pay using an intermediary
23
Q
What’s find-the-best-price?
A
- Intermediary search for and provide best price for what customer want ⟶ ex: Trivago
24
Q
What’s affiliate marketing?
A
- Logos/banners placed on partner sites
25
What's viral marketing?
- Relying on people to tell their surroundings electronically about products ⟶ ex: Raid: Shadow Legend, NordVPN
26
What's group purchasing (e-coops)?
- Groups of buyers negotiate volume discount
27
What's online auctions?
- Products auctioned online ⟶ ex: Ebay
28
What's electronic marketplace and exchanges
- Online private (1 seller) or public (multiple sellers) marketplaces attract many buyers ⟶ ex: Facebook
29
What's bartering online?
- Auctions using points ⟶ ex: NFTs
30
What's deep discounters?
- Online direct sales at low prices ⟶ ex: Aliexpress
31
What's membership?
- Only member can use this product ⟶ ex: Netflix
32
What's product customization?
- Online self-configuration of products that are individually produced
33
What are the benefits of EC?
- National/international markets are more accessible
- Lower cost of processing, distribution, and retrieving information
- Access to vast number of products/services 24/7
- Deliver products/info/services to more areas (ex: developing countries)
34
What are the limitations of EC?
- Digital divide ⟶ developing countries don't have the necessary tools to access EC
- Lack of universally accepted security standards
- Perception that e-commerce is not secure because of lack of universally accepted security standards
35
What are web analytics?
The collection, reporting (how much the features are used) and analysis of website data
36
What are web analytics used for?
- Identifying measures based on organizational/user goals
| - Use website data to determine the success/failure of those goals
37
What's a tracking code?
- A collection of data (?)
38
What's a property in google analytics?
- Your website/app
| - The collection point for the data from your website/app
39
What does ABC stand for?
- Acquisition
- Behaviour
- Conversion
40
What are the four types of report in google analytics?
1. Audience
2. Acquisition
3. Behaviour (contents)
4. Conversion
41
What is IS used for in google analytics?
- Generate insight
42
What is conversion?
- Completed activity (online/offline) that is important for the success of the organization ⟶ ex: purchase
43
What are the two types of conversion?
- Macro conversion: contains multiple steps ⟶ ex: completing a purchase transaction
- Micro conversion: completed activity that indicates that the user is moving towards a macro conversion ⟶ ex: email signup
44
What is point of goals?
- Allow to measure conversion because goal represents a conversion that contributes to the success of the organization
45
What are the four types of goals?
- Destination: specific location loads
- Duration: session that lasts a specific amount of time
- Pages/Screens per session: specific number of pages user views
- Event: action that is triggered ⟶ ex: video plays
46
Can you assign monetary amount to a conversion when setting up a goal?
- Yes
47
What is audience?
- Users that you group together based on any combination of attributes that is meaningful to your business
- Who are we bringing to our business
48
What is a session?
- The period of time a user is active on your site/app
| - Default ⟶ if user inactive for 30+ min, future activity = new session
49
What is behaviour report for?
- See whether landing pages are engaging users and contributing to conversions you expected
- Engagement metrics on each page
50
What are landing pages for?
- Acquisition, behaviour and conversion metrics
51
What are content drilldown?
- Engagement metrics for directories/pages on your site
52
What are exit pages?
- Exit metrics for the last pages opened by user on your site
- See if users are exiting your site from page you expect or not (ex: checkout page)
53
What are pageviews?
- Metric defined by the total amount of pages viewed
54
What's a bounce?
- A single page session on you site/app
55
What's a page value?
- Average value for a page that user visiter before landing on a goal page or an e-commerce transaction (or both)
56
What's behaviour flow report?
- Show the path user take from one page/event to the next
- Can show where you lose users ⟶ can see if pages are engaging to users
- Can help identify where there's problems (potential content issues)
57
What's acquisition report?
- Window on user ABC cycle
- Where users come from ⟶ can be from campaigns, organic searches (writing something in browser and clicking on link that's not an ad), channels, social
58
What's an attribution model?
- Rule(s) that determined how credit for sales and conversion is assigned to clicks in conversion paths
- Last interaction = 100% credit to final clicks that preceded conversion/sales
- First interaction = 100% credit to clicks that started conversion paths
