Chapter 7: Human Memory Flashcards
(89 cards)
What are the three key processes in human memory?
- encoding > get in
- storage > maintained
- retrieval > pulled out
What are memories and are they static?
Memories are rough constructions
- no they change over time
What is attention and what does it do?
- Focusing of awareness on a narrow range of stimuli
- Filters screen out all but select info
What is the cocktail party phenomenon?
Indicates that people are blocking out information but still are sensitive to important phenomena
> meaning that filtering/screening happens late or after the brain has processed the meaning
> in actuality it happens both early, intermediate and late
What does filtering depend on?
- cognitive load
-> high-load tasks lead to early selection
> low-load tasks more capacity for later selection
What negatively impacts both memory and task performance?
Divided attention
What is the main factor in influencing how much is remembered?
HOW people attend to info
Who came up with the levels-of-processing theory?
Craig and Lockhart
What is the Levels-of-processing theory?
That deeper processing results in longer-lasting memory codes:
1- structural encoding > physical structure
2- phonemic encoding > sound
3- Semantic encoding > meaning of verbal input
What is encoding enrichment?
- Elaboration> linking stimulus to other info when encoding
- Visual imagery> images to represent words
- Self-referent encoding> how info is personally relevant
What is the benefit of visual imagery as encoding enrichment?
2 codes are better than one
> dual-coding theory: enhanced by both semantic and visual
What is the Atkinson + Shiffrin model of memory storage?
Sensory memory> Short-term > Long-term
> retrieval occurs between STM and LTM
What is sensory memory?
- preserves info in original sensory form
- 1/4 second
- vision causes afterimage
- time to recognize stimuli
What is short-term memory?
- Limited capacity store
- 20 seconds unrehearsed
- indefinitely if rehearsed
- 7 +/- 2 items (Miller)
- more likely 4 +/- 1 items
What is the difference between maintenance and elaborative rehearsal?
- maintenance: keeps info in consciousness
- elaborative: increases probability of retaining info in future
What contribute to info loss?
- time-related decay
- interference from competing material
Why has STM capacity been overestimated in the past?
- Covert rehearsal
- Chunking
What is chunking?
Grouping familiar stimuli to store as a single unit
What do experts do to help them remember?
Chunk while encoding
What were the original features of short term memory?
Limited capacity and storage duration
What is the current model for short-term memory?
Working memory model (Badderly)
What is working memory?
A limited capacity storage system that temporarily maintains and stores info with an interface between perception, memory and action
> reconciles problem with original STM model
What are the 4 components of Badderly’s working memory model?
1- Phonological loop > maintenance rehearsal
2- Visuospatial sketchpad > holding of visual images
3- Central executive system > deploys attention and switches focus
> coordinates actions of other modules
4- Episodic buffer > temp store integrates working memory components and serves as interface with LTM
What is working memory capacity?
the ability to hold and manipulate info in conscious attention
> role in complex cognitive processes