Chapter 7: Intellectual Property Management in Innovation Flashcards

(51 cards)

1
Q

refers to creations of the mind

A

Intellectual Property (IP)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Intellectual property refers to creations of the mind such as

A

inventions, artistic works, designs, names, and symbols used in commerce.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

o It gives the creator exclusive rights to use and benefit from their creations for a certain period.

A

Intellectual Property (IP)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Importance of IP in Innovation:

A

o Protects the rights of innovators and creators.
o Encourages investment in research and development.
o Fosters creativity by ensuring ownership and profitability.
o Prevents unauthorized use or copying of innovations.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Types of Intellectual Property

A

Patents
Trademarks
Copyrights
Industrial Designs
Trade Secrets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

o Protect inventions or processes that offer a new way of doing something or solve a specific
problem.

A

Patents

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Duration of patents

A

20 yrs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

o Examples of patents

A

Pharmaceutical drugs, machinery, software algorithms.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

o Protect logos, names, symbols, or designs that distinguish products or services.

A

Trademarks

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Duration of trademarks

A

Can last indefinitely if renewed periodically.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Examples of trademarks

A

Nike swoosh, Coca-Cola logo.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

o Protect original artistic and literary works, including books, music, films, and software.

A

Copyrights:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Duration of copyright

A

Life of the author plus 50–70 years (varies by jurisdiction).

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

o Examples of copyright

A

novel, a song, or a video game.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

o Protect the aesthetic aspect of an object, such as its shape, pattern, or color.

A

Industrial Designs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

o Duration of industrial designs

A

Typically 10–15 years.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

o Examples of industrial designs

A

Unique furniture designs, car designs.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

The process of identifying, protecting, and leveraging intellectual property to maximize its value for innovation and business growth.

A

Intellectual Property (IP) Management

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Duration of trade secrets

A

No expiration as long as confidentiality is maintained.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

o Protect confidential business information that provides a competitive advantage.

A

Trade Secrets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

o Examples of trade secrets

A

Coca-Cola recipe, KFC spice blend.

19
Q

Key Steps in IP Management:

A

o Identification
o Protection
o Enforcement
o Commercialization

20
Q

Determine what aspects of the innovation can be protected as IP.

A

Identification

21
Q

Apply for patents, trademarks, copyrights, or other IP protections.

22
: License, sell, or use the IP to generate revenue.
Commercialization
22
Monitor the market to prevent infringement and take legal action if necessary.
Enforcement
23
Role in the Innovation Process: .
o Idea Stage o Development Stage o Market Launch
24
: Identify potential IP from the start.
Idea Stage
25
: Secure IP rights before sharing with partners or stakeholders.
Development Stage
26
: Use IP as a competitive advantage to protect the innovation
Market Launch
26
Strategies for Effective IP Management
1. Develop an IP Strategy 2. Conduct Regular IP Audits 3. Monitor Competitors and the Market 4. Use Licensing and Collaboration 5. Educate Teams About IP
27
o Align IP protection with business goals.
Develop an IP Strategy
28
o Identify existing IP assets.
Conduct Regular IP Audits
29
o Stay updated on industry trends to identify potential infringements.
Monitor Competitors and the Market
30
o License IP to other businesses for additional revenue streams.
Use Licensing and Collaboration
31
o Ensure employees understand the importance of IP and their role in protecting it.
Educate Teams About IP
32
o Collaborate with partners to co-develop and share IP.
Use Licensing and Collaboration
33
o Ensure compliance with IP laws and renew protections as needed.
Conduct Regular IP Audits
34
o Prioritize protecting critical aspects of the innovation.
Develop an IP Strategy
35
Challenges in IP Management
1. Cost of Protection 2. Global IP Enforcement 3. Infringement Risks 4. Mismanagement of IP Assets
36
Filing and maintaining patents, trademarks, or copyrights can be expensive.
Cost of Protection:
37
o Laws and regulations vary across countries, making enforcement complex.
Global IP Enforcement
38
o Competitors or third parties may attempt to replicate or steal innovations.
Infringement Risks
39
o Failure to identify or protect IP can result in lost opportunities or disputes.
Mismanagement of IP Assets
39
Case Studies in IP and Innovation
1. apple inc. 2. dyson 3. coca-cola
40
o Leveraged patents to protect groundbreaking technologies in smartphones and computers.
Apple Inc.
41
o Invested heavily in protecting vacuum cleaner innovations, ensuring dominance in the market.
Dyson
42
o Maintains trade secrets to safeguard its iconic beverage formula.
Coca-Cola
43
is critical for safeguarding innovations and maximizing their value.
Intellectual Property Management
44
 Effective IP management fosters
- creativity - secures competitive advantages - drives economic growth
45
must stay informed about IP laws and adopt proactive strategies to protect and leverage their intellectual assets.
Innovators and businesses