Chapter 7: Social And Cultural Change Flashcards
(96 cards)
How did the increase in the availability of television in the 1960s impact Britain?
created uniformity of culture and ended the isolation of distant communities
How did the percentage of the population with a TV in their household change between 1961 and 1971?
In 1961 75% of households had a TV by 1971 it was 91%
Who became Director-General of the BBC in 1960?
Hugh Greene
How did the BBC change after Hugh Greene became Director-General?
-money was diverted from radio to television
-guidelines on nudity and swearing were revised
-a new style of news presentation and more popular programmes were commissioned
When was ITV launched?
1955
How did the launch of ITV help advertising to expand?
advertisers could get straight into family sitting rooms and tempt customers with attractive models that reinforced the brand name of goods
When was BBC2 launched?
April 1964
When was the the first broadcast of regular colour programmes?
July 1967 (on BBC2)
What assisted radio in surviving the expansion of mass media?
development of cheap and portable transistors and spread of car radios
What was the impact of the development of cheap and portable transistors?
-radios could be taken out or listened to in privacy
-teenagers no longer had to listen to what their parents wanted to listen to
-development of programmes that were targeted at different audiences
When were “pirate stations” invented?
1964
What happened after pirate stations were banned in 1967?
BBC Radio One was started which made use of former pirate DJs in order to convert former listeners
When was the Sun launched?
1964
How did the Sun grow in popularity?
-replaced the serious working class newspaper the Daily Herald
-bought by Rupert Murdoch in 1969 who associated the newspaper with the more permissive attitudes of the age, expanding its popularity
Why did leisure time expand in the 1960s?
fewer people were expected to work on weekends
How much of leisure time did TV account for by 1969?
23%
How did growth of TV affect other hobbies?
live theatre and attendance of live events such as football shrank rapidly
What percent of journeys did car account for by 1974?
77%
Why did cars become more affordable in the 1960s?
technological developments
How did cars affect leisure activities?
-permitted travel to alternative shopping centres- became a leisure activity in its own right due to mass production
-opened up accessibility to leisure facilities and activities such as caravanning and golf- leisure became a profitable business
When was Brittanica Airways founded?
1964
Who was able to go on holiday at this time?
costs of air travel meant holidays abroad were still largely reserved for the middle classes
How did travel abroad impact Britain?
began to add some continental flavour into British taste leading to creation of restaurants and wine bars to cater for these new tastes
When did the Post Office tower opened?
1965